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Fly Light and a Noteworthy Strategic Management Plan - Statistics Project Example

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These statistics provide the base for the proposed venture. Based on this concept this presentation introduces the salient features of Fly Light a low-cost carrier proposed to be ventured into by LH Group. This section presents the strategic management plan of Fly Light…
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Fly Light and a Noteworthy Strategic Management Plan
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Download file to see previous pages The first strategic plan is to promote intensive marketing and advertising of the lowest airfare in the industry. The aim is to generate substantial revenues in the first year of operations. This second strategic plan is to build a customer loyalty program by issuing a customer loyalty card which will pamper the needs of its customers. The third strategic plan is to focus on internet-based marketing and opening two major sales branches in order to save on operational costs. The fourth strategic plan is to establish a generous bonus scheme for all employees annually which will reward them if they are able to reach the revenue and profit goals for the year. This scheme will instil group cooperation and team effort among the employees. Fly Light can implement three tactical plans to offer firm support to the four strategic plans. First, it can offer the lowest airfare in the industry to snatch a 30% market share from the existing airlines. Second, it can offer a 90% turn-around rate for its plane fleet so as to maximize revenues. Third, the company can offer a 100% punctuality in all of its flights to project reliability and dependability for business and tourist travellers alike. Fly Light can build on quality service, value pricing and excellent customer relations as a means to project daily competitiveness. The company can implement five operational plans. First, the airline staff and crew will be given training in excellent customer service to build customer loyalty. Second, the company will maintain clean and pleasant facilities. ...Download file to see next pagesRead More
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