Differentiation and Cost-Leadership by Airline Companies - Coursework Example

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This work "Differentiation and Cost-Leadership by Airline Companies" describes the practice of combining the two strategies—differentiation and cost-leadership, by two discount airline companies in the United States—Southwest Airlines and JetBlue Airways. The author observes this ability to achieve focus through effective brand management and integration within the company. …

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Subject: Management
Type: Coursework
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 2
Author: fjakubowski

Extract of sample "Differentiation and Cost-Leadership by Airline Companies"

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