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Supply Chain Management of Dunkin Donuts - Thesis Example

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This thesis would present the overall picture and working structure of the supply chain management of one of the most famous brands of the world, that is, Dunkin Donuts. Dunkin Donuts is famous for providing coffee and freshly baked products…
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Supply Chain Management of Dunkin Donuts
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Download file to see previous pages It is because of the popularity of the products provided by Dunkin Donuts that the owner decided to open up other small franchises of Dunkin Donuts right after five successive years of its establishment in 1955. Dunkin Donuts is famous for providing coffee and freshly baked products. Dunkin Donuts has gone through several multiple changes and challenges since the time it was established and now, it is proud to have more than 7988 stores all around the globe where the staff of Dunkin Donuts serves its customers with high-quality food and coffee with more than the estimated customer base of 3 million customers daily. Dunkin Donuts has improved a lot with the passage of time and honorably provides more than 52 varieties of donuts, more than 12 different flavors of coffee with a huge variety of bagels, sandwiches and other baked products which are freshly baked every day and served right from the oven of the kitchen.
Supply Chain Management (SCM) can be understood as the cycle of procedures which provides the evaluation of the finances flow, product flow and information flow of the materials of the company which moves in a specific process to provide information starting from the supplier to manufacturer, manufacturer to wholesaler, wholesaler to retailer, and finally from retailer to the customer. It can be illustrated in a pictorial form for the ease of the readers by the following diagram:
(Frazelle 5) The purpose of the Supply Chain Management possessed by the Dunkin Donuts is the same, which is to provide the information flow of material used by the company, flow of information, and flow of finances among different levels of the organization. Dunkin Donuts has become a world-wide and internationally renowned famous outlet whose main aim is to provide high-quality food products to its customers on a daily basis. For this, it has to support its Supply Chain Management process with full diversity and modesty. ...Download file to see next pagesRead More
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