Strategic Management of International Enterprise - Term Paper Example

The influence of culture on a firm’s strategy is significant for its performance. Especially when considering the case of a strategic alliance between companies operated in different continents, culture can be characterized as a competitive advantage. However, if examined under the aspect of differences in ideas, goals, strategies and general business behavior, it may result in a non-operating condition. In any case, the company’s shareholders have to be informed about the whole procedure and all the information relevant to the transaction (Westphal, J.D., Zajac, E.J., 1998).

The company has set a series of principles on which all its activities are based (1). These principles refer to the firm’s customers, its innovative practices, its employees and its shareholders. More specifically, it is stated that the firm’s success depends on the success of our customers who are provided with the firm’s comprehensive experience and solutions so they can achieve their objectives fast and effectively. Moreover, innovation is the company’s lifeblood, around the globe and around the clock turning the employees’ imagination and best practices into successful technologies and products while creativity and experience keep the firm at the cutting edge.

On the other hand, the company’s employees are the key to its success as they all work together as a global network of knowledge and learning. On the other hand, the firm’s corporate culture is defined by diversity, by open dialogue and mutual respect, and by clear goals and decisive leadership while the corporate initiatives, technologies, and activities help create a better world through a commitment to universal values, good corporate citizenship, and a healthy environment. The firm also offers (at the best possible level) a secure investment environment for its shareholders trying to minimize their risk regarding any corporate decision.

The company’s strategy – as presented above - is based on a series of specific principles among which are the priority of the customer’s interests and support, the engagement in the promises set by the firm’s campaigns and the maintenance of a high level of cooperation between the staff and the clients.