Business policy-strategic management - Essay Example

Current Long Term Objectives of Southwest Airlines Southwest Airlines operates from its headquarters based in Dallax, TX. It does not have a hub and spoke flight routing system compared to other major airlines. The long-term objectives of Southwest Airlines are majored to provide remedies on the problems and issues facing the company. Southwest has a major problem of flight delay. The Airline fails to get passengers to their destinations in time (Karp 1). The morale of employees is low especially at the Dallas carrier.

Employees are not happy due to poor working conditions and low pay. In an incidence, the Southwest plane was grounded for three consecutive days. The revenue of the airline has been falling. James Parker, CEO, faces the challenge to contain operation costs since the expenses almost outpace the earnings. The long-term objectives of Southwest Airlines, therefore, are significant in solving the relevant problems and issues effectively and efficiently.Southwest Airline has initiated distinct objectives to enhance its sustainability and future productivity in terms of good customer relation and proficient services.

The objectives include, first, it aims to deliver superior service. The management aims at providing quality services to its customers in the right time. The issue of late flights is a concern to end. Secondly, Southwest aims to build employees’ commitment and connection. Morale of employees is considered a priority to enhance proficient delivery of products and services. Therefore, they are motivated and united. Third, it aims to develop new sources of revenue and to control costs. The capital base of Southwest airline has fallen due to several expenses.

The management, therefore, aims to boost its finance by controlling irregular expenses and increasing the capacity base to raise more revenue. Southwest’s new push is to draw in new passengers beyond its faithful flyers with the message that it cares unlike most airlines (Adaje 1). Besides, Southwest Airlines aims to expand its networks so that they can efficiently operate on a combined basis to enhance profitability (Velotta 1). Finally, the management aims to bring up international capability within Southwest.

Works CitedAdaje, Maureen M. Southwest’s New Look Marks in Business Objectives. 2014. Web. Accessed May 29, 2015 Karp, Gregory. Southwest Airlines has an unusual problem: delays. Seattle Times. December 27, 2013. Web. Accessed May 29, 2015 Velotta, Richard N. Southwest Airlines CEO talks about fares, fees, and new routes. Vegas Inc. 2013, Feb 18. Web. Accessed May 29, 2015