Create a new business in the hospitality industry - Term Paper Example

The service facilities designed in this proposed hospitality organization could be duly considered as the ultimate place for both the families and commercial firms from different global destinations. The current hospitality business industry has been achieving major growth in terms of attaining attention of wide numbers of new entrants due to the budding growth of the industry and growth performance of organizations in this particular business domain as well. The primary purpose of this study is to develop an innovative business structure for the proposed business Hotel Spring in the emerging and highly competitive hospitality industry in Santa Monica, California.

In order to develop a relevant business plan for the proposed venture, the discussion of the essay is highly focused on designing a strong image of the organization to meet philosophical perception of customers in the current hospitality business industry. In addition, the proposed plan describes employee management services along with strategies to improve their skills in satisfying needs and demands of customers. Employee service strategy to be deployed at Spring is to describe about problem solving strategy of the workers across different scenarios of their operations in organization.

The proposed plan will also include research and strategic planning process by identifying tools and techniques to obtain relevant customer data. A critical focus on the responsible service training to serve liquor products to customers will also be a major factor in the proposed plan for Spring. In this process, the discussion would highly focus on preparing appropriate plan of service alcohol to customers with due regards to the SafeServe principles of the US. Finally, the proposed business plan for Spring provides a clear picture about the functions related with training and development activities for employees along with marketing strategies