Duraz Mobile Pet Grooming - Research Paper Example

Duraz Mobile pet grooming The product/service feasibility analysis project Introduction Duraz Mobile petgrooming business will offer full mobile grooming services to people at various parts of California. The services provides will include both cleaning and hygiene care for pets such as dogs, cats and others. The services will also improve the appearance of the pets. Our groomers will be professionally trained on various ways of handling pets. Home services as well as store services at various parts of the city will be available (CHANG, 1749). Our services will only be a call away. Our mobile pet grooming services will provide various kinds of services that will entail forging a closer bond between the owner and the pet, general cleaning of the dog, reduction of parasite infestation load, monitoring the health of the dog through physical examinations of swellings, cuts, scratches, cuts, changes in temperament as well as lameness. Our grooming professionals will also conduct a health examination using sophisticated machines with an intension of decreasing chances of other health problems such as scratches, thrush and other skin related condition. Our services will cover a large area of the city with our professionals performing their best to ensure the needs of the many customers are met. Our employees will utilize the various tools owned by the firm such as curry brush, clippers, shedding blade, stripping comb, slicker brushes, rakes, and stand dryers to attend to the pets in a professional manner. The target market Duraz mobile pet grooming business will be headquartered in Los Angeles in the state of California and will extend to other places in the state after assessing the need. The business will be started in California as a result of many people in the town owning pets such as dogs and cats. California is one of the most populated states in the United States of America and has people of all of all the classes (CHANG, 1750). Major cities in California with highest number of people who owns dog include San Francisco, Rodeo drive, Hollywood, Los Angeles and San Diego (Packard, 63). The large number of people with a high percentage of them having pets will offer ready market for the mobile grooming services. The number of mobile pet grooming services is less compared to over a hundred thousand pets available in the state. Most people in California have pets especially dogs. The dog owners have a habit that often seems perplexing; they seem to be so much obsessed with dogs (Baǧcigil et al, 1350). Around three quarters of dog owners in California consider their pet as a family member and will pay anything to have them groomed as well as keeping them healthy. The number of people purchasing pets in California has risen in the recent past (Yang, 990). California pet owners love their pets. This can be evident in the streets when you meet people walking beside their pets having pampered them with the pest toys as well as clothes. It is indeed a fact, that the purchase of pets out space those of toys in various cities. Most people in California have spent several thousands of dollars on the purchase of pets than toys for their children. Additionally, some families have been reported to treating pets such as dogs more than their own kids. The state of Californians owns most pets than any state in the United States of America. The people have spent more money to euthanize unwanted dogs ( Wiwanitkit, 291). Moreover, insurance companies have been reported to be paying more money for the settlement of dog bite cases. Nearly forty percent of the households in California posses at least a dog and are often convinced that it is better for their health. The statistics support the believe that pets can help decrease the incidence of heart attack, blood pressure and decline in depression (Marrion,2). Data however, suggest that more money will be spent on purchase of pets and that the pet ownership is not at any danger of vanishing. Statistics indicate that there are more than 100 millions pets in the United States of America and most of them are found in the state of California. Over sixty percent of Californians households have a pet with over 50 % having dogs as pets. Most people in the state who possess a pet are either middle class or high class individuals. The 2012 population survey indicate that most California have a population of over 38.8 million (Kalah, 4).Most of the individuals who own pets in California and are likely to pay for the grooming services are either in middle class or high income earners. Both groups make up over sixty percent of the total population in the state. Most of these individuals do their shopping at rodeo drive in Beverly Hills’. Down town San Francisco, south coast plaza in Costa mesa and more than five hundred shopping centers in the large California state (Kala, 5). The middle class individuals in the state earn or make $ 70,000 to $ 125, 000 in a year. High income earners are less and make more than $ 200,000 in a year. Mobile pet grooming business is still young in the state. However, the industry has registered competition from those who are already in the market (Corrěa, 20). Some of the top five mobile grooming businesses that I will have to encounter in various parts of the state include; precious paws grooming and sunny valley mobile pet grooming all located Los Angeles. Others include spark’s pet grooming, Melrose pet grooming and daisy mobile pet grooming, all located in Los Angeles. The pet industry in the region is making over ten billion united states dollars with the competitors having varying markets shares (Marton, 3). According to statistics conducted last year, the five pet grooming businesses have a market share of 20.0 %, 19.5 %, 19.0 %, 15% and 14.5 % respectively. The five firms are making over $ 30 million in a year. The benefits of the services provides Duraz mobile pet grooming services will offers all the best grooming services to our customers located in Los Angeles and other parts of the state of California. Our professionals will provide these services at the household as well as the various dog grooming facilities located at various parts of the town. Duraz mobile pet grooming will offer services such as pampering, primping and care services including teeth whitening, facial, paw-di-cures, massages and glitzing. Our professionals will also offer extra services such as health examination with qualified vertinary officers found in our facilities as well as breed specialty cuts, trendy cuts and puppy cuts. The pet will receive VIP experiences at our facilities as well as gourmet and designer water treats. Our services will be only a call a way. Our professionals are located at various parts of the cities to enable them reach our beloved customers in time. We believe that our services will decrease risks of various health problems such as scratches, skin problems and thrush. Additionally, our services aims at reducing parasite infestation loads on the skin of the pet, monitor the health of the pet by checking heat, cuts, lameness, swelling and changes in temperament as well as ensuring general cleanliness of the dog. Our services will be offered in twenty four hours a day. The customers will only be requested to call and a team of professionals will be dispatched to their home to offer better services. Our facilities will also provide shedicure services with the aim of reducing the amount of hair shed form the pet. Boarding services will also be offered for all types of pets. We hope the customers will also subscribe to a yearly pet competition. Various pet owners will assemble at our big pet grooming facility for a pet day. The pet day will be a bee hive of activities that will entail pet fashion shows, pet competitions and free grooming services. Apart from providing services to our esteemed customer, Duraz mobile pet grooming services will aim at creating a long lasting relationship with the various pet owners in Los Angles as well as other parts of California. Our professionals will respect all our clients and offer them a listening ear. Describing how the service will be positioned in the market Strength Most of our competitors in the pet grooming industry have not been conduction mobile grooming. Our services will be mainly mobile with some facilities at various parts of the city set up for consultation as well as offering services to those individuals who are unwilling to let our professionals visit them at home. The services provided will be afforded and slightly less than those charged by big competitors in the markets. The annual pets day, an event organized by our business, is one of its kind. The event has never been organized by any of our competitors in Los Angeles. The event will entail pet fashion shows, pet dancing competition, pet sports and free grooming services. Our professionals will work to ensure the event is a success. The reason for coming up with such an idea is to boost our relationship with most of the pet owners and to advertise the various services that is unknown to them. I believe that the idea will over competitive advantage for the firm in the pet grooming industry. I am also aware that our exceptional mobile services will cover a large area as a result of the many professionals working for us in various areas in the city. Our mobiles services will be affordable and negotiable. Duraz will allow our clients to choose payment terms such as weekly or monthly. All forms of payment will be accepted by the firm. I am aware that most of competitors are paid once they are through with the services. I am hoping that the payment terms will enable clients to consider and include pet services into their budget thereby making it easier to plan for it. Weaknesses Duraz mobile pet grooming business is new in the market. Despite the presence of many bother competitive companies in the markets, I believe the various activities such as advertisement and marketing of our products will enable us build a name. I also believe that the services offered by our experienced professional will help us market our brand as well as build long lasting relationships with our clients. Although we may not have enough funds in place, I believe, we will be able to secure loans as well as support from friends and well-wishers. Our professionals will work tirelessly to ensure we are able to generate enough money that will help run the business. Opportunities The state of California is considered one of the states in the United States of America that has registered high numbers of households being in possession of pets. Over sixty percent of the households have a pet. Most of the people with pets are either in middle class or high income class. The yearly income is also high with an average of $100, 000 for middle class and over $200,000 for high income earners. Despite the number of pets in the regions being high and ever increasing, there are still less number of firms that offer mobile grooming services. Duraz pet mobile services will maximize on such an opportunity by providing exceptional pet grooming services at the door steps of our customers as well as at the various facility located strategically in the city. I believe that the pet annual day will help increase the number of households in need of our services and thereby helping us to extend our market. Marketing research that will be conducted three times in a year will enable us to provide services that will be essential to the people. High income earned by our customers will make it easier for them to pay for our services and thereby making it easier to run the business. Threats One of the major threats to our business will be saturation. Many people will be able to identify the idea and venture into the same business. I believe that our customer centered and well trained professionals will help create long lasting relationships with our customers to enable us stay strong and competitive in the market. I also believe that market research that will be conducted three time in a year will enable us foresee threats and risks and therefore restrategize to boost our business. How our services will be offered and distributed Duraz mobile pet grooming services will be offered directly to our clients at their home or at the many facilities that are located at various strategic points in the city of Los Angeles. When a client calls, their message and address will be received by our professional customer care services located in the city. A number of professionals will then be sent to the home of the caller as described by the address. The professionals will carry with them the grooming tools and will spent their time and expertise well to ensure the customers are happy and their needs are met. At the annual pet day, our customers will be requested to visit our main facilities with their pets. The pets will take part in various competitions as per the choice of the clients. The grooming services at this particular day will be free to all the customers. The facilities will also provide boarding facilities to the pet as well as their best meals. A break even analysis for the 1st year The fixed cost for the business for each month will include; rent for the facilities $ 20,000, insurance $ 30,000, utilities $25, 000 and other expenses estimated at $30, 000. Sales revenue for the business will be estimated at $360, 000 in the first year. The average gross profit for each sale in the first month will be $5,000. With a fixed cost of $ 105, 000, a variable cost per unit of $ 20,000 and a selling price of $30, 000 per unit, the firm will be able to break through in the eleventh month (Kamrani, 3). The business will therefore require over $ 400, 000 to keep it going until the cash floor becomes positives. The startup amount will be found through equity financing, personal savings, life insurance policies, friends and relative, home equity loans, venture capital, government grants, angel investors and debt financing. I will be able to assess the terms of the resources before venturing into them. The business firm will able to grow and make enough profits in order to begin repaying any dept that will be available. Work cited Baǧcigil, A., ÍKiz, S., ÖZgür, N., & Ilgaz, A. Recovery of dermatophytes in pet grooming tools from veterinary clinics and pet grooming salons. Journal Of Small Animal Practice, 2009; 51(1), 39-42. doi:10.1111/j.1748-5827.2009.00856.x CHANG, M. How to Start a Successful Business. Optics & Photonics News,2010; 5(11), 42. doi:10.1364/opn.5.11.000042 Corrěa H, Corrěa C. A Critical Analysis of the Product-Service Dichotomy in Operations Management. Latin American Business Review. 2006;6(4):1-21. doi:10.1300/j140v06n04_01. , Kala, Albert. "U.S. Pet Business More and More for the Birds." Chicago Sun-Times 29 May 2010.4-5 Web. 28 Feb. 2015. . Kalah, Sobibor. "Entrepreneur Hopes Line of Grooming Products for Pets Takes Off." Daily News 2 July 2007.4-7 Web. 28 Feb. 2015. . Kamrani, A. (2012). An integrated knowledge-based system for product design feasibility and manufacturability analysis. Computers & Industrial Engineering, 31(1-2), 83-86. doi:10.1016/0360-8352(96)00084-8 Marrion, Kelly. "Los Angeles-Area Pet Stores Take the Hsus "Puppy Friendly Pledge." States News Service 19 Dec. 2012. Los A Ngeles times. Web. 28 Feb. 2015. . Marton, David. "US: Annual Pet Spending Reaches All-time High." AP Worldstream 2 Mar. 2012. 2-3 Web. 28 Feb. 2015. . Packard, P. ‘The Need for Product Market Analysis: A Case Study of the Feasibility of Import Substitution in Nigeria’. The Journal Of Industrial Economics, 2009;16(1), 63. doi:10.2307/2097374 Wiwanitkit, V. ‘Dermatophytes and pet grooming salons’. Journal Of Small Animal Practice, 2010;51(5), 291-291. doi:10.1111/j.1748-5827.2010.00944.x Yang, F. The Feasibility Analysis and Development of the PET Regenerated Staple Fiber Industry. AMM,2015, 733, 990-993. doi:10.4028/www.scientific.net/amm.733.990 Read More