Chipotle Mexican Grill in Japan - Assignment Example

Chipotle Mexican Grill in Japan Chipotle Mexican Grill is a fast food restaurant that uses high-quality ingredients and cooking techniques to make food great and accessible to all people at reasonable prices (“Chipotle”). It specializes in burritos and tacos and has a chain of restaurants in USA, Canada, and UK. Its new venture is to open a new restaurant in Japan, where fast but healthy food has high demand. Japan is one of the World’s largest economy; the economic environment for foreign investors has changed for the better.

With most of the population ageing, opportunities for new potential investments have increased. However, over-regulation continues to restrain the economic growth and slows down the investment. To overcome this Chipotle must come up with a strategy that will make the market more accessible. Many governments continue to intervene in the trade and Japan is no exception. Tariffs, subsidies, and currency controls are some of the policies that chipotle has to put into consideration. Chipotle must sign a legal contract with the government of Japan through the law applicable to the contract, stating precisely the obligations and the methods of running the business (Yoshitomi, 6).

With the high advancement of technology in Japan, many fast food shops have adopted a method where customers buy tickets for the food they want over the counter. Chipotle uses this method in all our restaurants and this will work to their advantage. The political environment is conducive since the country is politically stable and policies for foreign investments have already been put into place. In such a stable environment, Chipotle will definitely thrive in Japan. Works CitedChipotle: About Us. (n.d.). Retrieved February 27, 2015, from https://www.chipotle.com/en- US/company/about_us.

aspxYoshitomi, Masaru. Foreign Direct Investment in Japan. Cheltenham, UK: E. Elgar, 2012.