Ford Fiesta: Effectiveness of Ad - Assignment Example

1. Target Audience
The FF is more appealing to the younger generation because of its design as well as features such as the SYNC. On top of offering an ignition key that is programmable, it has other forms of advanced technology and it is comfortable and fun.

2. Evaluation
Headline
The headline not only attracts the attention of potential clients but also passes a message that shows how the FF is much better than other hybrids. The headline displays that the Fiesta gets 40 highway miles per gallon. The only weakness with the headline is that it touches only on one aspect of the FF whereas there are more other aspects such as comfort and the state of art technology implemented. Hence, it ought to have a somehow general title but still emphasize its capability that differentiates with other hybrids. For instance, “Ford Fiesta is now higher by 40 Highway miles and comfort than the same hybrid cars.”

Illustration
The illustration is quite catchy and somehow targets the youth populace. The color used is favorable to both sexes. The green color is a shouting choice to many thus being effective as it attracts the attention of the readers. The fuel gauge has also been illustrated and it exemplifies FF is quite economical based on fuel consumption. The limitation evident in the illustration is that the interior design of the FF was not shown. It would have enhanced the effectiveness of the ad.

Body Copy
FF stands out amongst other hybrids of its level because of the thoughtful engineering touch. This message is evident in the body and it has added strength to the advert for it motivates clients to find out more about the FF where the body copy mentions the vehicle minimizes fuel consumption. This is true since it has a fuel consumption of up to 65.7mpg, which is low thus the car is more efficient considering it can cover many miles. To add on, it has an effective 1.0-liter 3 cylinder class-leading petrol engine, hence does not compromise matters of performance and power while ensuring that it economizes on fuel. The only limitation is that the body leaves out critical information about FF such as those on safety.

Layout/Design
The design of FF is quite spectacular for it has a stylish design both outside and inside. The headlamps outside are sleek and the taillamps at the rear hatch are beautifully sculpted. The illustration has succeeded in indicating the outside design of the FF but has left out the interior.

3. Coordination of ad and advertisers website
The ad coordinates with the advertiser’s website as it aims at positioning itself well in the market. Since its purpose encompasses attracting customers through the illustrations, which prompts the company to update its website often in trying to show each discount offer as well as financial opportunities that are available. This strategy is effective for it prompts numerous clients to frequent the site to find which offer is best and suitable based in terms of affordability as well as comfort.

4. How to improve the ad
In enhancing the quality of the advert to make it appealing to the clientele, it was necessary to bring out more of the shiny effect. This is to catch any straying glance of a given client for people normally pay more attention to shiny bodies especially cars for they associate them with being classy. There was a need to come up with an at least somehow general title that will arouse curiosity in knowing what makes FF be 40 highways higher compared to other hybrid cars of the same generation. Hence, increasing contrast by +20% to reveal the car and increase difference amid its shading with those of other background settings.