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Project - Research Paper Example

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It has a chain of large warehouse stores and departmental stores throughout the world. From the time it has launched its first international store in 1991 its revenue generation from international market is continuously…
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Download file to see previous pages Wal-Mart transferred its logistics, information and management expertise in those countries. In Argentina, China the company established its own stores. For all these moves the company had more than 1200 stores beside US. The international expansion of Wal-Mart increased its economies of scale from its international buying power. Many international companies are the main suppliers of Wal-Mart. They are been in the global operation for a long time. The company gives a huge discount than the local operator of those regions. By this the company is gaining its market share and huge profit. The internet based software of enabled the company to have control on its global operations, pricing, profit etc on the daily basis. Wal-Mart has also got expansion opportunities in India. It follows the Best Price Modern Wholesale stores with a joint venture with Bharti. It maintains the process of cash and carry, business to business wholesale structure of giving service to small business. From this the firm is getting the opportunities of learning about the small retailers and the challenges of supply chain.
Wal-Mart should implement a multi domestic strategy focusing on the responsiveness of the local people and their requirement in each of the markets. It can sell customized product according to the need. Strategies related in maintaining Wal-Mart culture is very important for its success. Presently the company attracts its customers for its low priced products. But the people who are very brand conscious and obsessed with quality usually do not shop from Wal-Mart. So for targeting those customers Wal-Mart can stretch its business a little and create a department which will satisfy those customers by providing product of good brands and high quality. Presently Wal-Mart has a huge opportunity for entering in the Asian and European market. For introducing it in this market Wal-Mart should focus ...Download file to see next pagesRead More
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