We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

On Comparative analysis of Wal-Mart, Kmart and Burlington - Research Paper Example

Comments (0) Cite this document
Summary
BUSINESS Research Paper on Comparative analysis of Wal-Mart, Kmart and Burlington Your name …………………………. College ……………………………… ………………. Words count: 4877 Table of Contents Table of Contents 2 Introduction 4 Company Background Information 4 Wal-Mart 4 Kmart 8 Burlington 10 Organizational Culture and Structure 12 Wal-Mart’s culture and structure 13 Kmart’s culture and structure 14 Burlington’s Culture and Structure 15 Analyzing Internal and External Environmental factors 16 SWOT analysis of Wal-Mart 16 SWOT analysis of Kmart 18 SWOT analysis of Burlington Coat Factory 19 Conclusion 21 Summary of Findings 21 Referenc…
Download full paperFile format: .doc, available for editing
Polish This Essay93.8% of users find it useful
Research Paper on Comparative analysis of Wal-Mart, Kmart and Burlington
Read TextPreview

Extract of sample
"On Comparative analysis of Wal-Mart, Kmart and Burlington"

Download file to see previous pages 10) through different business and management strategies. Almost all different companies play very uniquely in the market with varying organizational objectives, visions, techniques, ideas and strategies and therefore all these companies provide illuminating examples for how differently a market can be created and maintained. This piece of research paper presents a comparative study of the company background information, organizational cultures and environmental factors of three well known companies; Wal-Mart, Kmart and Burlington Coat factory. Based on the comparative analysis of the business strategies and marketing techniques of these three companies, this paper explains how different companies play uniquely in the market by creating values for their customers to make them ultimately satisfied. Company Background Information Wal-Mart The Wal-Mart is always an amazing business story since it has emerged to be the largest retailer from the dream of a family to start a small lucrative retail business with their personal saving of six thousand dollars (Soderquist, 2005). Out of all the retail and other brands in the US, Wal-Mart has undoubtedly affected the life of millions around the world by changing their lifestyle, culture and social status too. Wal-Mart operates retail stores in various formats and segments across the world such as discount stores, supercentres, neighborhood markets, Sam’s club and market-side. It is ranked first by Fortune 500 on the list of America’s largest corporations and also as one among the world’s largest corporations listed in 2011. Wal-Mart stores provide its customers with wide range of national as well as internationally recognized brands in categories of grocery, home appliance, entertainment, health and wellness, apparel, home wares and so on. One of the major strengths of the company is that it can quickly shift the products mix to adapt to changes in demand and market since the company has dominant position in its market and also that it provides wide ranges of goods and services (Datamonitor, 2011). The Wal-Mart story The Wal-Mart story begins with Sam Walton’s dream to start a small franchise Ben Franklin’s variety store in Arkansas, Bentonville in 1945 (Ferrell, Fraedrich & Ferrell, 2009, p. 293). The retail store that Sam Walton started began to inspire a group of people with his uncanny ability and his vision to create not just one-of-a-kind company but a revolutionary business model and thus to grow to impact the standard of living for millions upon millions of people every day in the US and worldwide (Soderquist, 2005). Until 1962, the business was entirely devoted to the operation of franchise variety stores. By July 1962, Sam Walton opened the first Wal-Mart store in Rogers and this has eventually grown to be a large chain with 24 stores that ringed up $ 12.7 million sales in 1967. In 1969, the company is formally incorporates as Wal-Mart Stores Inc (History ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research Paper on Comparative analysis of Wal-Mart, Kmart and”, n.d.)
Research Paper on Comparative analysis of Wal-Mart, Kmart and. Retrieved from https://studentshare.org/business/1402175-business
(Research Paper on Comparative Analysis of Wal-Mart, Kmart and)
Research Paper on Comparative Analysis of Wal-Mart, Kmart and. https://studentshare.org/business/1402175-business.
“Research Paper on Comparative Analysis of Wal-Mart, Kmart and”, n.d. https://studentshare.org/business/1402175-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Wal-Mart
The researcher of this paper discusses the topic of what makes Wal-Mart the world’s largest retailer today and its operations so unique is that it drives costs out of the supply chain which as a result helps the end user to constantly save money and spend less without compromising on the established living standards.
7 Pages(1750 words)Research Paper
Wal-Mart analysis
The aim of the paper is to show the Wal-Mart company in the world's market. The company operates abundant large discount department stores and warehouse stores. Wal-Mart employs the service of 2,100,000 workers so as to meet the interests of its customers across the globe. It was the world’s largest retail industry and now it ranks at the third position.
4 Pages(1000 words)Research Paper
Wal-Mart Information Technology Company Analysis
In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas. It has grown over the years to become the largest store in the world.
5 Pages(1250 words)Research Paper
Wal-Mart Consumer Analysis
This has been the foundation of the retail company and the growth propeller. Wal-Mart stores are the dominant retail stores in the United Sates, with an estimated 84% of shoppers visiting the stores in the past year (Lecavalier). Currently, the company is growing further to Europe through the acquisition of Asda Stores.
5 Pages(1250 words)Research Paper
Business Analysis of Wal-Mart
The store was the first one to introduce the concept of providing low price goods and services to customers at their convenience by locating its stores nearby customers’ residency. In 1962, first Wal-Mart store was opened in Rogers, Arkansas.
5 Pages(1250 words)Research Paper
Business Analysis of Wal-Mart
Wal-Mart initiated its operations in 1962 and it is a corporation that runs large chain of discount departmental stores along with warehouses in various countries (Walmart Stores, 2012). The store incorporated its operations officially in 1969 and start trading stock as the public holding company in 1970.
4 Pages(1000 words)Research Paper
Wal-Mart Research Paper
Today, Wal-Mart is probably second only to Microsoft in terms of negative publicity; it is seen as devil by small business owners who have been put out of business and even those consumers who benefit from its vaunted low prices are beginning to rebel in light of complaints over customer service.
4 Pages(1000 words)Research Paper
Wal-Mart
The use of this strategy by a well-known megastore, Wal-Mart, is explored in this paper. The efforts of Wal-Mart to establish a store in a small town need to be reviewed as they can be related to a series of advantages and
3 Pages(750 words)Research Paper
The Wal-Mart Effect
When large firms such as Wal-Mart enter communities, they have economies of scale and scope that allow them to affect the prices of goods, wages, and demand for different products in these communities. In BusinessWeek, Bianco et al. studied the pros and cons of Wal-Mart in local and national economic levels.
9 Pages(2250 words)Research Paper
Organizational Analysis on Wal-Mart
Due to which, its revenue and total assets increased by US$ 476.294 billion and US$ 204.751 billion in the year 2013. So, it is considered as the most
6 Pages(1500 words)Research Paper
Let us find you another Research Paper on topic Research Paper on Comparative analysis of Wal-Mart, Kmart and Burlington for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us