Enhancing Customer Experiences in McDonalds - Term Paper Example

Mcdonald’s vision states that the company aims at becoming the best fast-food restaurant in terms of service and experience (http://www.aboutmcdonalds.com/mcd/our_company.html). To achieve this vision, the company focuses on service provision, restaurant cleanliness, and value for the customer. Mcdonald's believes that the outlined factors play a major role in enhancing its global business.

Finally, yet importantly, Mcdonald's strives to achieve a number of goals and objectives as far as its business is concerned. The company believes that social and environmental improvements are good for the society. In this respect, Mcdonald's works towards the realization of a sustainable future. This goal essentially involves many stakeholders, among them customers, employees, suppliers, and franchisees. McDonald’s’ objective is to become more than just a fast-food restaurant
(http://www.aboutmcdonalds.com/mcd/our_company.html). In a bid to improve performance and future success, Mcdonald's works towards creating jobs, collaborating with communities, and fulfilling its brand promise. In essence, Mcdonald's strives to uphold the best practices in product offering, service delivery, customer experience, and social responsibility. Read More