In the paper “The Movie Rental Industry of the Future” the author provides an evaluation of the movie rental industry of the future and market forces. He demonstrates that Netflix has to adopt a new strategy in order to survive and thrive in future…
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It is highly likely that customers will pay per minute for streaming. As a result, it should invest in its streaming services and an online platform (Chapter 3 55). However, it should consider developing features that allow users to view the movies offline. For example, there can be an option for users to download content from the site. Furthermore, industries are being disrupted at an overwhelming pace. As a result, they cannot afford to stick to the present strategy. Instead, it should develop a strategy that is responsive to changes in the market.
In order for Netflix to achieve more growth and prosperity in the movie rental industry, it needs to change tack on some things. In addition, it also needs to adopt some new strategies so as to prepare itself for the movie rental industry of the future. Firstly, the organization needs to stop relying on established entertainment houses for content. It should focus on creating its own original content. Although the initial cost of investment will be high, the long-term rewards will be phenomenal. In addition, it will enable it to reduce its operating costs by eliminating the licensing fees paid (Chapter 3 151)
Secondly, the organization needs to expand into China, Nigeria, India, and South Africa. The four countries have an established entertainment industry that would be glad to partner with an organization that gives them a platform to reach more consumers. Thirdly, the organization needs to come up with an appropriate pricing plan that enables them to make a profit on their investment but also makes it possible for the price-conscious consumer to buy their service. In addition, it needs to establish different packages for consumers. ...Download file to see next pagesRead More
The beverage industry is one the most growing industries as consumers’ preference has gradually shifted from drinking water to soft drinks and even to energy drinks. Thus beverage industry faces immense competition from new beverage companies that are developing new products for the changing needs of the consumers.
Both the short and long-term problems can be overcome through working to restore the situations, taking preventive measures besides coming up with sound policies to safeguard the existing ecosystem. This is because there are no known short-term solutions to diminish
The author states that it can be said that in the future brands of Nigeria will look in a different manner. Such phenomenon as globalization caused many changes even in the most developed and powerful countries. Social media of Nigeria do not provide the customers with relevant information about their firms and products.
According to the report Blockbuster was taken over by Wayne Huizenga, one of the founders and chief investors in Waste Management. Huizenga enacted an aggressive expansion policy, purchasing a number of independent video rental chain stores and franchises, and converting these stores into Blockbuster video rental shops under the national brand.
The author analyzes different segments of the hospitality industry. At the end of the paper, the researcher comes to the interesting conclusions and gives his recommendations. Thus, the author thinks that the cruise industry segment could be the most interesting field of the business in the next couple years.
It is, certainly, a benefit since the movie audience has expanded. On the other hand, film has to face an increasing competition from other leisure activities as Americans became disenchanted with the type of passive entertainment. So far, Hollywood has been successful in gaining competitive advantage.
The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry (Haag & Cummings, 2009).
The extraordinary nature of the change is characterized by the number of economic reforms the government faces, the number of individuals in the market, and the promptness at which the nation is making the shift to a full market economy. In particular, the China’s automotive industry represents an amazing case of industry development (Ban et al.
Around 5% of the global workforce is directly or indirectly employed in industry. The global financial crisis struck the automotive industry right from its commencement, with an overwhelming effect. The
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