Nobody downloaded yet

The Movie Rental Industry of the Future - Assignment Example

Comments (0) Cite this document
Summary
In the paper “The Movie Rental Industry of the Future” the author provides an evaluation of the movie rental industry of the future and market forces. He demonstrates that Netflix has to adopt a new strategy in order to survive and thrive in future…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
The Movie Rental Industry of the Future
Read TextPreview

Extract of sample "The Movie Rental Industry of the Future"

Download file to see previous pages It is highly likely that customers will pay per minute for streaming. As a result, it should invest in its streaming services and an online platform (Chapter 3 55). However, it should consider developing features that allow users to view the movies offline. For example, there can be an option for users to download content from the site. Furthermore, industries are being disrupted at an overwhelming pace. As a result, they cannot afford to stick to the present strategy. Instead, it should develop a strategy that is responsive to changes in the market.
 In order for Netflix to achieve more growth and prosperity in the movie rental industry, it needs to change tack on some things. In addition, it also needs to adopt some new strategies so as to prepare itself for the movie rental industry of the future. Firstly, the organization needs to stop relying on established entertainment houses for content. It should focus on creating its own original content. Although the initial cost of investment will be high, the long-term rewards will be phenomenal. In addition, it will enable it to reduce its operating costs by eliminating the licensing fees paid (Chapter 3 151)
 Secondly, the organization needs to expand into China, Nigeria, India, and South Africa. The four countries have an established entertainment industry that would be glad to partner with an organization that gives them a platform to reach more consumers. Thirdly, the organization needs to come up with an appropriate pricing plan that enables them to make a profit on their investment but also makes it possible for the price-conscious consumer to buy their service. In addition, it needs to establish different packages for consumers.
  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Movie Rental Industry of the Future Assignment - 10”, n.d.)
The Movie Rental Industry of the Future Assignment - 10. Retrieved from https://studentshare.org/management/1661993-case-study
(The Movie Rental Industry of the Future Assignment - 10)
The Movie Rental Industry of the Future Assignment - 10. https://studentshare.org/management/1661993-case-study.
“The Movie Rental Industry of the Future Assignment - 10”, n.d. https://studentshare.org/management/1661993-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Movie Rental Industry of the Future

The Future of Beverage Industry

...?Running Head: Research Paper The Future of Beverage Industry [The of the will appear here] [The of the will appear here] [The name of the Professor] [Course] Table of Content Table of Contents Abstract 4 Chapter 1: Introduction 5 1.1. Background of the Study 5 1.2. Significance of the Study 6 1.3. Research Aims and Objectives 6 1.3. Ethical Considerations 6 Chapter 2: Literature Review 7 2.1. The Soft Drink Industry and its Reception 7 2.2. Beverage Company- Coca-Cola Company 9 2.3. Marketing of Coca-Cola 11 2.3.1. Michael Porter’s Generic Strategy Model 13 2.3.2 Ansoff’s Product-Market Expansion Grid 15 2.3.3 Product Life cycle stage 16 2.3.4 Market Segmentation 17 2.3.5 4 P's of...
39 Pages(9750 words)Dissertation

Competition in the Movie Rental Industry: Netflix and Blockbuster battle for Market Leadership

...? Competition in the Movie Rental Industry: Netflix and Blockbuster battle for Market Leadership Table of Contents Table of Contents 1 Introduction 2 How Netflix Outmaneuvered Blockbuster in DVD Rentals 3 How Netflix Surpassed Blockbuster in Online Video Streaming 4 How Netflix Competition forced Blockbuster into Bankruptcy 5 Current Challenges to Netflix Business Model 7 Blockbuster’s Future as a Consumer Brand and Business 9 Conclusion 10 References 11 Introduction Blockbuster Inc. built an international franchise business around the video tape rental industry based primarily in VHS technologies in the early 1980’s, starting with a single store opened in Texas by founder David Cook and his wife Sandy. The pair secured additional... -by-mail...
10 Pages(2500 words)Research Paper

Competition in the Movie Rental Industry

...? Competition in the Movie Rental Industry Competition in the Movie Rental Industry The movie rental industry has attracted many business organizations in the last few years. These organizations continuously adopt new techniques and ideas to maintain a competitive advantage. The main competitors in the movie rental industry are Blockbuster and Netflix. Porter’s competition model has five forces behind the competition in every market. These forces are supplier power, buyer power, new entrants, substitute products, and competitive rivalry...
5 Pages(1250 words)Research Paper

Beach Rental Case study

...Beach rental case study The rentals are located near universities so that the rooms can be rented out to The rentals havea process that includes agents, marketing majors, and the renters who are potential to the company. The rentals are strategically located so as to major on a ready market share. The location is the greatest strength of the rentals since the students are readily available and they will be able to ask for the rooms. The company should deal on a marketing plan that will ensure that the rooms are known to the students and that the rentals gain a better advantage than the other rentals that bare found in...
5 Pages(1250 words)Assignment

Famuss car rental

...of the customers (Xu, 2005, pp. 256-278). Appropriate methods for the proposed market research and business plan In order to analyse the effectiveness of a rented car organization in the market of UK, both primary and secondary research methods need to be used. This is because; primary research data might present the opportunities and threats of the existing rival players of the market and the secondary research might present the qualitative data and facts. On the basis of these facts, the newly start up entrepreneur like Famus’s car rental might evaluate its future profit margins and competitiveness and after analyzing the researched facts and information the entrepreneur might plan its strategies and...
7 Pages(1750 words)Essay

Managing Rental Property

...or shopping malls). First-class and posh locality resulting in high pedestrian footfall, established and growing market around the shop or office and availability of other basic services play an important role in determining the value and appreciation of the property as well as establishing the business (Washington "What It Takes To Be A Landlord - managing rental properties | Black Enterprise | Find Articles at BNET.com"). Systematic and careful market research is needed before buying any property. If possible any professional consultation must be sought to get a better idea of the present and future developments. It is essential to do a market study; if the market is stagnant and oversupplied it will...
12 Pages(3000 words)Essay

The Future of Shipping Industry

...The Future of Shipping Industry Shipping industry is considered as one of the most seasonal industries in the world and can readily be influenced by the external factors such as political, economic, as well as, other events. The recent economic downturn has also taken its toll on the shipping industry as there has been a sharp decline in the cargo trafficking as well as freights charged by the industry. According to some recent reports, freights have been lowered to almost 95% from the highest recorded freight charged and industry is hardly covering its operating cost. (The Business Times). The decline in the overall...
2 Pages(500 words)Article

Future of 2020 Automotive Industry

...24 April Future of 2020 Automotive Industry Research Background and Purpose: Research Background: The automotive industry is in the midst of considerable alteration, with rising challenges in customer demands, growth of technology, globalization, amalgamation, and collaboration. This industry is a very strong pillar that supports the world financial system. It affects all aspects of every day life, and it is a significant source of employment. Around 5% of the global workforce is directly or indirectly employed in industry. The global financial crisis struck the automotive industry right from its commencement, with an overwhelming...
25 Pages(6250 words)Research Paper

Lotus Rental Cars

... vehicles on the government level. In order to make electric cars more affordable for the companies and drivers some measures should be implemented: It is necessary to regulate taxes in the way that the producers of fuel-fossil cars will be targeted more that electrical cars producers in order to place them in equal position; Make loans for electrical cars that are affordable for companies and drivers; some percent of the price must be covered by government for encouragement of green vehicles; Oil companies must be the primary targets for taxing; this will regulate prices on gasoline (Ng, 2011). Electric vehicles are regarded nowadays as the future of car industry since they make oil companies redundant. Drivers will not depend... on the...
4 Pages(1000 words)Research Paper

Enterprise Car Rental

...as outstanding customer service. The brand has effective product and service offering methodologies in relation to marketing. Regarding the company’s management it has successfully showed tremendous leadership that has enhanced its operations worldwide. Motivation among employees in the company has been achieved thus promoting entrepreneurial spirit among them thus enhancing and encouraging high productivity. Enterprise Car Rental has established a consumer oriented strategy in relation to marketing that is of great importance to success. The company though has been opposed by stiff competitions from its main competitors. Enterprise not only sells services, it also brings an experience that is real in the market...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Movie Rental Industry of the Future for FREE!

Contact Us