StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Case study- Netflix 2012 - Essay Example

Comments (0) Cite this document
Summary
This paper aims to discuss the strategies of Netflix while analyzing the impact of five forces model of competition, driving forces of change, future of movie rental industry, keys to successful competition and the strategic changes made by Netflix.
Buyer bargaining power is…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Case study- Netflix 2012
Read TextPreview

Extract of sample "Case study- Netflix 2012"

Download file to see previous pages Substitute products have a very strong influence over the organization because firms in other industries are producing substitutes to what Netflix is offering. These products are also comparatively priced to attract more customers.
Bargaining power of suppliers is strong because there are very few content and studio providers available in the industry. Furthermore, the suppliers are significantly differentiated and the overall procedure of contracts is long-term and expensive.
It is now easier for few firms to enter in to the market primarily because demand is constantly increasing and there are very low barriers for entrance, for instance, unrestricted regulatory policies, less capital requirements, low degrees of customer loyalty and brand preferences etc. (Peteraf).
Based on the above analysis it can be summarized that movie rental industry is significantly attractive to make huge profits. This is firstly because customers are increasing rapidly and the new technological developments are encouraging them towards live streaming and DVDs. Although this is highly competitive market but if the organization applies right strategies then profits can be increased.
The overall concept of movie rentals has drastically changed with the development of internet technology. Previously we used to get our movies from physical stores but today millions of people subscribe to websites such as Netflix in order to rent DVDs and watch movies. Netflix has also given significant customer facilities. In the near future customers are expected to switch completely to live streaming and online video libraries while paying a small amount as rent.
The long term growth rate of Movie Rental Industry: In the last two decades customers using online movie rental services have significantly increased which has actually influenced the long term growth rate of the entire industry. It is evident that young people specifically from 14-34 years of age are now ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Case study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/management/1661017-case-study-netflix-2012
(Case Study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 Words)
Case Study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/management/1661017-case-study-netflix-2012.
“Case Study- Netflix 2012 Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1661017-case-study-netflix-2012.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case study- Netflix 2012

Case study Netflix

...to the customers is very large, starting from alternative sources of movie rentals and ending reading books or playing games instead. So the substitutes force is rather negative for Netflix. The threat of new entrants is quite strong since, with the development of new technologies, more and more companies are moving online. In addition, the Netlix’ industry is not too expensive to enter. Furthermore, the competition is already rather strong. So, in general the five-forces analysis leads to the conclusion that the competiti8ve forces confronting Netflix in the DVD rental marketplace are, in most cases, strong. 2. How is the online movie rental business changing? What are the underlying...
2 Pages(500 words)Case Study

Netflix and Direct TV Case Study

...?Running head: Netflix & Direct TV Case Study Insert Insert Grade Insert 11 November Netflix Case Study The Generic competitive strategy for Netflix Netflix is the leading internet subscription company with over 20 million subscribers who enjoy unlimited television shows and movies via internet connection to their computers. In addition, Netflix has continued to enjoy an increase in the number of subscribers, which has contributed to its success. Despite being in a competitive market, Netflix has managed to stand out among the rest, by achieving a competitive advantage. According to Porter (1998, p.22), a company has to adopt a generic strategy that fits it well, hence enabling it to achieve a competitive advantage. These generic... ...
5 Pages(1250 words)Research Paper

Case study: netflix

...DVDs. “Hastings hopes that as more people gain smart phones and broadband connections they will become Netflix subscribers” (Parr, 2011). Case objective: This case study discusses the decisions and action plans of the top level management. It also includes the effect of such decisions on the customers and the strategies of the company to achieve its vision, missions and objectives. Apart from this, the external and internal environments of the firm have also been evaluated in the study. The key strategic challenges that Netflix is facing has also been discussed and certain solutions have been recommended for the same. Company strategic...
3 Pages(750 words)Essay

Branding Kony2012 case study

...and decisions regarding the brand. Each person has their own natural desire to express their own feelings and identify with the things they like. With this proposition in mind, companies have learned to position themselves and their brands in a manner that they can be relied upon by the people to express their character and identity (Fan, 2002). This research study aims at examining the reasons behind self branding and the impact it has had on consumer behavior across the globe. This study makes use of the ‘KONY 2012’ campaign as the main case study from which reliable observations can be drawn and analyzed. KONY 2012 is a short film...
8 Pages(2000 words)Essay

Strategic Business Analysis - Case Study about Netflix

...STRАTEGIC BUSINESS АNАLYSIS - Cаse Study аbоut Netflix Intrоductiоn Netflix is the wоrlds lаrgest оnline DVD mоvie rentаl service, оffering mоre thаn three milliоn members аccess tо 50,000 titles. The аppeаl аnd success оf the cоmpаny аre built оn prоviding the mоst expаnsive selectiоn оf DVDs; аn eаsy wаy tо chооse mоvies; аnd fаst, free delivery. Members hаve the chоice оf eight subscriptiоn plаns, stаrting аt $9.99 per mоnth fоr unlimited rentаls with оne DVD оut аt а time. With the mоst pоpulаr plаn оf $17.99 а mоnth, members rent аs mаny DVDs аs they wаnt аnd keep them аs lоng аs they wаnt, with three mоvies оut аt а time. Members enjоy fаst аnd free delivery which is meаsured by оne...
28 Pages(7000 words)Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS

...to offer better products and services to the participants. One of the recommendations that have been given to Netflix is to adapt the technology of Kiosk and implement it in the United States. Netflix as has been a prominent name in USA market, and therefore by implementing this technology the company would be able to better serve and satisfy its customers. So, in this case the view element would include the factors such as competition, convenience for the customers and other factors. However the platform that the company would be using is the adapting the kiosk technology to attract more customers and increase the value of the goods and services they are delivering to the...
16 Pages(4000 words)Essay

Netflix as an Online Rental DVD

...NetflixCase Study Analysis SUMMARY The case study under consideration is about the company d as Netflix, an online rental DVD business. In this case, the emergence of Netflix has been highlighted since the time the company founded in 1997 as of late 2006. The development of high speed and sustainable internet connectivity is the biggest trigger that boosted the business of Netflix as the company altered its business strategy as the internet connectivity got better and convenient for the users. At the time the company was private and had limited resources, it could barely serve the very...
8 Pages(2000 words)Case Study

Netflix Case Analysis

...NETFLIX INC STREAMING AWAY FROM DVD’S INTRODUCTION Netflix Inc. is a service provider of rental DVD’s which also has an online streaming business. In this report the company has been evaluated on the basis of 3C’s, STP and four P’s. The SWOT of the company has been developed and on the basis of this analysis, options available to Hastings have been discussed. The entire case has been studied and recommendations have been presented to discuss alternate measures which can take place. ANALYSIS The company analysis of Netflix can be done by analyzing the position at which the company stands. This will enable the strategic decision makers in taking the...
4 Pages(1000 words)Case Study

Netflix in 2012

...Netflix in Case in eBook) Thompson (137) explains that Netflix video company that offers numerous servicers such as movie rentals has been into business for a long period of time. Some of the companys services included video streaming and physical audio rental facilities mostly delivered through mail, the company is engaged into an expansive competitive advantage throughout the United States and other parts across the world. From the case study above, it has been pointed out that the organization has implemented five forces model as part of the strategy. Such strategies aim at improving the focus of customers in order to maintain a comprehensive...
4 Pages(1000 words)Case Study

Netflix case study

...Netflix case study The recent advancements in internet technologies have expanded the channels that customers can use to access and view movies. Customers can conveniently view latest movies while in hotels, airlines and at the comfort of their laptops and other mobile devices such as iPhones in their homes. The DVD rental revenues have been declining as customers can easily switch to other suppliers and other channels of viewing the movies. There are many cable, fiber-optic or satellite devices that allow household TVs to connect directly to the internet and stream movie content and thus purchase or rental of DVDs from retail outlets will continue to decline in the future. Netflix is facing stiff competition from other players... will...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case study- Netflix 2012 for FREE!

Contact Us