External Analysis for (Lifestyle lift Co.) - Essay Example

Task: External Analysis for (Lifestyle lift Co Lifestyle Lift is a national cosmetic surgery company offering face-lift services through the provision of less expensive alternatives to plastic surgery. Created by the president and its chief executive officer, Dr David Kent, it is Michigan based company having over fifty affiliated offices with more than one hundred doctors across United States (Kathy 01). Physicians authorized by lifestyle Lift are free to perform its procedure .In order to enter into the industries; doctors need to register as independent contractors, licensees or the company’s employee.

The lift procedure performed by this company involves incision making, usually on sides of the faces and eventually removing excess skin. The company promotes its services by infomercial advertising, usually on television. Nevertheless, it publishes websites such as Life lift.com that describes various face-lift procedures and that contains information regarding the locations of its affiliated offices around US. Various external factors affect performance and competitiveness of Life Lift Company since entering the Sacramento market.

The company enjoying a large market share has faced malpractice claims and criticism from the public and its customers. Evidently, a woman died just an hour after undergoing the cosmetic facial surgery in one of its affiliated branches in Maitland, within the state of Florida (Kathy 01). Besides this, some of its competitors are using information from the patients who at some point show up demanding for another operation. Popovich of Folsom had a face-lift neck at the company’s San Mateo but went for another surgery because one of his faces appeared droopy.

Public and its esteemed customers deemed it negative for the company to sue two of its competitor’s website. In essence, entry into the industry has associated legal, ethical and financial costs, which act as barriers for new firms.Work citedKathy, Robertson. “Surgery chain brings fast face-lifts to Roseville.” Sacramento Business Journal. (2009). June 18, 2009-01. Print