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Financial and marketing analysis - Research Paper Example

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Finance is the main backbone of a company without which it is impossible to continue its business. The main aim of this section is to examine the financial condition of Jones Lang LaSalle…
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Financial and marketing analysis
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Download file to see previous pages Apart from financial analysis, the study also highlights the information pertaining to different sections of the real estate market in Russia. It is worth mentioning that the whole study gives emphasis on JLL operating in Russia.
In Russia, JLL plays an important role in drawing investment from real estate investors. It is one of the major places in Commonwealth of Independent States (CIS) region, in which JLL has developed lucrative business. The company has offered huge space for office purposes and has covered 323,000 square meters of space. It has also delivered about 11 office buildings to Russians. There are three types of real estate investment in Russia: commercial, residential and industrial. All the three mentioned sectors are crucial for the company as it drives revenue. The company has encountered increasing revenue and profit trend over the years from 2004 to 2013. However, there were a series of challenges for the company, which made significant changes in its financials following changes in earning per share. The challenges were exchange rate volatility, slow down of the Russian economy and most importantly uncertainty in Ukraine, which affected the confidence of investors in real estate market. The investor confidence decreased with the decrease in investment patterns in the first two quarters of 2014.
In February 2014, the armed forces of Russia began to take over Crimean Peninsula that is situated in Ukraine. Till date the conflict continued as a result there are huge changes in the financial markets in Russia. It caused turbulence in the financial markets and fell drastically due to instability. After the event the real estate market in Russia is also affected. However, after the financial shock in 2008 to 2009, the country’s real estate market was recovering excellently but the sudden conflict made the situation worse for the real estate companies in Russia (The Economic Newspaper Limited, 2014). The ...Download file to see next pagesRead More
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