StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Compare Zara and Primarks operations - Essay Example

Comments (0) Cite this document
Summary
The parent company of Zara is Inditex which is a reputed international fashion retailer. Zara operates in the international market with its…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Compare Zara and Primarks operations
Read TextPreview

Extract of sample "Compare Zara and Primarks operations"

Download file to see previous pages The company is a subsidiary company of the Associated British foods Company. Primark is in the business of selling readymade garments including women’s wear, children wear and menswear of stylish fashion and high variety at accessible and affordable prices. The company mainly operates in the market of the United Kingdom with its stores in different European countries like London, Portugal, Spain, Belgium, German, and Holland etc. The company has more than 150 stores located in different parts of the United Kingdom. The main competitors of Primark are Next, River Island, Guess, Gap, and Zara. The competition between these companies is based on achieving competitive advantage through the use of different business models and unique operational strategies.
The report encompasses a study of the business models followed by Zara and Primark with an identification of the key similarities and differences in the two business models and a study of the key business objectives of these two companies and their impact on the competitive advantage creation for both the companies. The report also includes a tradeoff analysis of the two companies on the basis of key operation factors like cost, quality etc. The report is suitably concluded with the recommendations given to the companies for achieving sustainable competitive advantage.
The owner of Inditex, Amancio Ortega Gaona has been renowned for adapting innovative business models in all his fashion brands. The business model adopted in Zara is unique and one of a kind. The business model followed by Zara is a popular fast fashion retail model. On the other hand, the business model of Primark is aimed at providing low cost products to the consumers. The business model implemented by Primark is a ‘no whistles no bells’ business model in which redundant services are done away with to make the supply chain more efficient and to incur low operating ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Compare Zara and Primarks operations Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Compare Zara and Primarks operations Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/management/1651918-compare-zara-and-primarks-operations
(Compare Zara and Primarks Operations Essay Example | Topics and Well Written Essays - 2500 Words)
Compare Zara and Primarks Operations Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/management/1651918-compare-zara-and-primarks-operations.
“Compare Zara and Primarks Operations Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1651918-compare-zara-and-primarks-operations.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Compare Zara and Primarks operations

Icts role in primarks operations strategy

...system has to combine the following components: quick response techniques and quick design techniques. At Primark, the company’s operations achieves this through deploying short production and distribution lead times which enables it to closely match its supply with uncertain demand, and working with private labels for trendy product design. This processes are also achieved by other fast fashion retailers thus to distinguish itself Primark has carved a niche for selling fashion at rock-bottom prices. According to Nueno et al. (2011) this is unlike its big rivals Zara which focuses on style and H&M on general affordability. Primark achieves these...
11 Pages(2750 words)Essay

Zara

...? Draft on 3 issues IT change the management in organization In this I can understand how IT can be involved in the change of management within organization. By changing its IT systems, an organization can develop new production techniques, which can enhance the organizational performance. However, in order for the IT systems to offer all their benefits, it is necessary for new management techniques to be introduced within the organization. Canon case study can be reviewed for understanding the management of change due to the improvement of the firm’s information systems < http://businesscasestudies.co.uk/canon/integrated-information-systems-seeing-the-whole-picture/introduction.html> 2. IT changes our life In this class I can... Draft on 3...
15 Pages(3750 words)Term Paper

Zara Strategy

..., 2010, pp. 93-102). There has been a 22% budget cut in culture and sports department, 23% in media department (Westfield, 2012). Apart from this, the government is also planning to reduce corporate tax to 23% in the coming years, which will result in decreased cost of overall operations in this industry (Marketline, 2012a). Economic In spite of the eurozone crisis and economic recession, UK’s GDP has reduced to a mere 0.2 % compared to the overall industry growth, which has dropped by 0.6%.N According to eminent economists, the unemployment rate will increase to 9% in the coming two years. Around two million people will remain unemployed. The retail clothing market of UK is constantly increasing....
13 Pages(3250 words)Essay

Zara

...at the technology differences between their current country of production and the lower cost alternative.” In this sense, there must be a serious consideration between Zara and the potential suppliers to ensure that their sense of technology is highly advanced. In today’s fast growing business competitiveness, the issue of technology can never be ruled out in deciding suppliers for a well known organization like Zara. This is because technology plays very important role in ensuring easy accessibility, convenience and breaking complex business processes into simplified. To this effect, Cortwell (2009)“Over the years businesses have become dependent on technology so much so that if we were to take away...
6 Pages(1500 words)Essay

Zara Business

...revenue unlike other competitors which spend around 3-4%. Instead they spend heavily on their stores which are located in prime locations of cities. The complany is built upon a vertically integrated demand and supply chain while most textile chains rely on outsourcing and cheap labor in China. Vertically integrated are companies that are linked together by a single owner it gives Zara a greater control over the whole process from manufacture to retail which helps it fulfill its main idea of its business plan which is to respond quickly to demands and fashion trends. The operational cycle of Zara includes three main basic steps ordering, fulfillment and design and manufacturing. Each...
3 Pages(750 words)Essay

Zara

...high impact on price of raw materials, operating cost of the company and lastly the price of finished products. External Environment analysis of Zara (Porter’s Five Forces Analysis) Competitive rivalry in the industry The retail market in the clothing industry is highly competitive due to the presence of the Big 4 in the apparel industry, namely Zara, The Gap, Benetton and the H&M. All these companies have adopted the strategy of expanding in the global markets which has been reflected in the tight competition for market share (OaShaughnessy 57). The financial performance of Zara in 2011 denotes that the company has performed exceedingly well as compared...
5 Pages(1250 words)Essay

Zara

...? Zara Table of Contents Question 3 Question 2 4 Question 3 5 Question 4 8 References 10 Question Zara is one of the leading and most popular Spanish clothing and the accessories retailers. It is the flagship brand of Inditex group. Inditex group is one of the world’s largest fashion retailers. The Inditex group owns several brands. Among all of the owned brands, Zara is considered as one of the most popular and accepted brand among the people around the globe. Several leading organizations are trying to implement business expansion strategy in order to develop a potential global client base and achieve significant market share growth. Zara has a strong global presence. The brand implemented a unique operation management strategy... in the...
6 Pages(1500 words)Essay

Zara

...Zara Recommendation It is clear from the SWOT analysis that despite several competitive advantages and core competencies,several weaknesses and external issues are affecting the business performances of Zara. Following recommended strategies can help the organization to overcome its issues. Porter’s Generic Strategy Porter’s generic strategy consists of three different business level strategies, such as cost leadership strategy, differentiation strategy and focus strategy. It is highly important for Zara to consider both cost leadership and differentiation strategy in the business operation processes. Cost Leadership Higher labour cost is the major weakness of the...
4 Pages(1000 words)Essay

Operations at Zara Company

...Operations at Zara Operations at Zara Introduction Zara is a Spanish apparel and accessories retailer that is headquartered in Arteixo, Galicia. According to, Tungate (2008), this retail store was founded in 1975 by Ortega Armancio together with Rosalia Mera. This clothing retail giant has been known for developing new products and getting them to the stores within two weeks compared to the six-month average of the retail clothing retail industry. Additionally, Zara launches over ten thousand new clothing designs every year and has defied the industry wide trends by transferring fast fashion apparel production to low-cost nations (Stevenson 2012). Zara’s success can be attributed to its unusual... quality of service, and availability of a continuous stream of ideas to improve the already impressive operations. Success of ZaraZara’s success can be attributed to its effective operations and supply chain management strategies which use a combination of effective advertising, low-cost production, fast-fashion trends, new product innovation, information and technology, offering trendy offerings, and up-to-the minute strategies, and knowledge of customer wants among others. According to Sull and Turconi (2008), Zara’s has an unusual advertising strategy known as zero advertising. This strategy has helped it reduce production...
6 Pages(1500 words)Case Study

Zara

...Zara Consumer demands is ever changing rapidly and the access to information and communication technologies are contributing to the transformation of the supply chain into a network of partnerships. Present day companies get to innovate from information obtained from consumers though blogs, social media, forums, fashion shows, and fashion magazines. Zara’s incorporation of RFID technology into their stores has helped to focus on their customer’s needs and wants (Bjork). RFID chips assist Zara to keep better track of its stock and replenish its clothing racks more quickly. By using these chips, Zara can easily and quickly determine their consumer trends. The company can...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Compare Zara and Primarks operations for FREE!

Contact Us