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Assuming that you are in the process of engaging in a global entrepreneurial venture of your choice, you are required to produce a report in the form of a business proposal that you intend submitting to potential investors - Essay Example

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Global entrepreneurial venture can be defined as an initiative by the business owner or by the management of the company to expand the business activities across the national border and they want to give recognition and earn reputation of that company in the international…
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Assuming that you are in the process of engaging in a global entrepreneurial venture of your choice, you are required to produce a report in the form of a business proposal that you intend submitting to potential investors
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Extract of sample "Assuming that you are in the process of engaging in a global entrepreneurial venture of your choice, you are required to produce a report in the form of a business proposal that you intend submitting to potential investors"

Download file to see previous pages The companies should take initiative to open a new venture in another country only after establishing the existing business in the home country. For example this can be said that Johnson & Johnson, Sony have established their business at first in their home country and when their business were in a stable situation then only they have taken initiative to expand their business activities in the global market. This essay will focus on an India based company which wants to expand its business in Germany through global entrepreneurial venture. The name of this company is Ashok Leyland. The company was founded in the year 1948 and the main business activities of this company are based in Chennai city. Raghunandan Saran was the founder of this company in the state Tamil Nadu. It is the 2nd largest automobile manufacturing company in India and also ranked in the 4rt position in the world as the largest manufacturer of buses. The products the company is offering are commercial vehicles, engines and automobiles. It is a publicly traded company and its parent company is Hinduja Group. More than 15, 000 employees are working at this company only in India. In the year 2014, the company faced satisfactory amount of revenue which is approximate INR 99.43 billion (US $ 1.7 billion). The company is also the 16th largest truck manufacturing company in the world. The company is very much able to sell more than 7, 000 engines and more than 60, 000 vehicles annually. In India it has 6 operating units which are located at North Chennai, Tamil Nadu, Maharashtra, Uttarakhand and Rajasthan. The company also expanded its business in Greece, Brazil and many other African and European countries. It has 2 manufacturing plant at Great Britain and Czech in UK. Now the company wants to grab the market of Germany in automobile sector.
There are four major steps for implementing a new global venture in the international market. these four processes are 1 ) ...Download file to see next pagesRead More
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