StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

A Capstone Experience (Better Ways to Get to Market: Formulating a Strategy that Works) 3 - Assignment Example

Comments (0) Cite this document
Summary
This is done by development of a Get-to-market strategy. This strategy requires a plan that the company can enter a market niche against…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
A Capstone Experience (Better Ways to Get to Market: Formulating a Strategy that Works) 3
Read TextPreview

Extract of sample "A Capstone Experience (Better Ways to Get to Market: Formulating a Strategy that Works) 3"

Better Ways to Get To the Market Every company has set some goals to ensure that it maximizes profits for the growthof the company as well as build rewards for shareholders. This is done by development of a Get-to-market strategy. This strategy requires a plan that the company can enter a market niche against it competitors. However, the process should be structured to ensure that the framework is implemented and this is through three important elements. The first element includes developing an action plan, when it should be done and how it is to be done. The second element is responsibility of each and every member. These roles should be relatively defined so that no duty is duplicated and every member performs his/her duty. Lastly is allocation of resources, monitoring and evaluation of the strategic plan (Brown, pope, 2008)
New products are important in every organization. They help in the maintenance of an organization’s growth, protect consumer interests and keep the company competitive in its market niche. However, at some point, new products might not be successful according to the company’s expectations. This is because the product was good but the strategy used was not good enough. Nevertheless, the product was not good enough even if the strategy used was good (Lord, 2000). Some of the mistakes some company make are that the market was not strategically surveyed. Therefore, the consumers did not appreciate the product due to poor quality or the quality was good but pricing was unaffordable for the target market. Branding is another problem that most companies have. This is because after re-branding a product, the company did not proper advertise or the product did not meet the consumer’s expectations in regard to it market field (Rackham, 2006).
References
Brown, G. & Pope A., (2008). Get-to-Market Plans: From Strategy to Successful
Implementation. Blue Canyon Partners, Inc. Retrieved on 3rd July, 2014, from:
http://www.bluecanyonpartners.com/wp-content/uploads/downloads/2012/03/Get-to-Market-Plans.pdf
Lord, J. (2000). New Product Failure and Success. CRC Press, Inc. Retrieved on 3rd July, 2014,
from:http://www.enq.ufsc.br/disci/eqa5216/material_didatico/DEVELOPINGNEWFOOD/TX67784_04.pdf
Rackham. N. (2006). Why Bad Things Happen to Good New Products.
Huthwaite, Inc. Retrieved on 3rd July, 2014, from: http://www.allianceperformance.com/White%20Papers/Why_Bad_Things_Happen_to_Good_New_Products.pdf Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“A Capstone Experience (Better Ways to Get to Market: Formulating a Assignment - 2”, n.d.)
A Capstone Experience (Better Ways to Get to Market: Formulating a Assignment - 2. Retrieved from https://studentshare.org/management/1651682-a-capstone-experience-better-ways-to-get-to-market-formulating-a-strategy-that-works-3
(A Capstone Experience (Better Ways to Get to Market: Formulating a Assignment - 2)
A Capstone Experience (Better Ways to Get to Market: Formulating a Assignment - 2. https://studentshare.org/management/1651682-a-capstone-experience-better-ways-to-get-to-market-formulating-a-strategy-that-works-3.
“A Capstone Experience (Better Ways to Get to Market: Formulating a Assignment - 2”, n.d. https://studentshare.org/management/1651682-a-capstone-experience-better-ways-to-get-to-market-formulating-a-strategy-that-works-3.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF A Capstone Experience (Better Ways to Get to Market: Formulating a Strategy that Works) 3

Capstone Business Plan

...? Capstone Business Plan Contents Executive Summary 4 Keys to success 5 Company mission 6 Business goals and objectives 6 Company Summary 7 HR Consultancy – an industry overview 7 Legal form of ownership 8 Location and facilities 9 Management structure 10 Product and services 10 Market Analysis 11 Target market 11 Industry analysis 12 Competitive analysis 13 Market Strategy 13 4 Ps 14 Price list 15 Selling strategy 16 Sales forecast 17 Implementation Strategy 17 Overall strategy 18 Implementation 18 Control plan 20 Financial Statements and Projections 21 Revenue and cost estimate 21 Forecasted profit and...
17 Pages(4250 words)Assignment

Strategy Experience: Stock Market Performance

...in which a SWOT analysis determined that the best way forward was by selling Promoco and developing resources for marketing within the People’s Republic of China. Choosing to engage the SWOT analysis was a difficult choice; especially considering the overall amount of inputs and variables that had to be considered. Yet, from an overview of the case and a look into the decisions that were made, it is effectively obvious that the right path was chosen as the development within the Asian market proved to be highly beneficial to the overall outlook that the firm could enjoy within this previously untapped market. Stock market performance In terms...
6 Pages(1500 words)Assignment

3 Ways to Get Better Ideas from Your Diverse Team

...Business-Related Article Summary of Main Points The article en d “3 ways to get better ideas from your diverse team” written by Anne Fisher, andpublished online in Fortune CNN Money presented relevant issues pertaining to business communication, specifically encouraging the free flow of ideas from a diverse team. The author disclosed the proposals relayed by Jane Hyun, who allegedly worked with Fortune 500 companies, by asserted that there are three ways to improve the exchange of ideas from a diverse team. These ways include: (1) meeting members of the group who are identified to be the quietest and encouraging them to relay their personal inputs on the topics of discussion; (2) communicating rules to manage potential conflicts... in...
1 Pages(250 words)Article

A Capstone Experience introduction 1

...successful if the company consults with as many people as possible. The feedback for each person will determine the plans that would serve the firm better (Bryson, 2011). Secondly, the company has to develop an effective communication plan. The communication strategy has to be easily adapted by the whole company. A good communication strategy will make it easy for all employees to understand the proposed project. Additionally, the management will get the feedback in time. The third step is to eliminate implementation barriers. Most of these barriers are the people who do not welcome the change in the firm. Moreover, executives who insist on other employees to implement...
1 Pages(250 words)Assignment

Capstone Experience (Supply Chain) 2

...Supply Chain: Wikipedia Affiliation Wikipedia Wikipedia is an example of a service where the target is an integral part of the supply chain. Wikipedia is a multilingual free online encyclopedia that contains a variety of information on virtually all topics (BBC, 2012). Wikipedia gets most of the information it has from the target customers. The target customers voluntarily contribute information.Wikipedia allows for editing by the target customers However, it has guidelines that are enforced to ensure that the customers who edit the content upload good information (BBC, 2012). This is done by checking for bias, sourcing, and flagging. In most of the cases the targeted editors who are allowed to put information on to...
1 Pages(250 words)Assignment

Capstone Experience (Preliminary Strategic Audit) Course Project step 3/ 2

...standards other than the yen. Social Client inclination In a few markets, client needs and inclination are getting to be comparative. Hardware products are institutionalized items in this way society no more has an enormous effect. Truth be told, the more institutionalized item, the better opportunities to offer it around the world. This helps association to have transference of promoting crosswise over nations. Technological Progress innovation Progressed innovation to be more focused in the business sector is a key issue. Sony realizes that to fabricate extremely innovative items that will be tricky to duplicate and help to lead in the business sector the...
7 Pages(1750 words)Assignment

Capstone Experience (Business Metrics) 2

...Capstone experience (Business Metrics) 2 Capstone experience (Business Metrics) 2 Three examples of key performance indicators andtheir measures that are forward-looking and more predictive The On time delivery indicator assists the business unit in predicting stock-out, as well as line-down situations. The calculation is done by comparing on-hand inventory against the demand and deliveries expected. This helps the organization to anticipate whether they have enough supplies for the manufacturing lines, as well as customers. The gross operating profit per available room serves as another forward-looking measure. It is calculated by applying the gross operating profit...
1 Pages(250 words)Assignment

Capstone Experience (Strategy and Alignment) 1

.... Describe the misalignment and the consequences of it. Customer representatives have the responsibility to address customers’ complaints but do not have the authority to decide, since they have to refer the matter to their supervisors or managers. How would you fix this misalignment? The misalignment could be fixed with clearer policies and procedures regarding addressing customers’ complaints. The organization could determine the usual complaints encountered in their work setting and determine the appropriate ways to address these. Thus, routine complaints could be addressed directly by the customer service representatives without referring the matter to their supervisors. In this regard, resolution...
1 Pages(250 words)Assignment

Capstone Experience (Employee Impact on the Plan )3

...Employee Impact on the Plan Employees’ behaviors influence the level of their productivity in an organization setting, which in turn influences the organization’s performance as a whole. Bad employee behavior has a dramatic effect on the overall performance of the organization while good employee behavior has a positive impact on the productivity of an employee. Bad behaviors such as absenteeism, passive-aggressiveness with malicious compliance, non- cooperative, insensitive, confrontational, bossy, fomenting dissatisfaction among other employees, rudeness, pouting, leaving early from a job, defensive, etc. have a negative effect on the organizations performance as a whole. Bad behavior in an organization setting can emanate from the...
1 Pages(250 words)Assignment

Capstone experience

...Capstone Experience Company Background ExxonMobil is a multinational company with its headquarters in the United s that dealsin oil and gas exploration and extraction. The company was formed in late 1999 through a merger between Mobil and Exxon, while it is also widely considered to have taken the mantle of Standard Oil Company started by John D. Rockefeller and it is also affiliated with the Canadian company Imperial Oil (Coll, 2012). ExxonMobil is recognized as the largest global firm with regards to its revenues, while it also holds the 2nd position by market capitalization for publicly traded firms. Moreover, the company had reserves of approximately 25.2 billion equivalent barrels of...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic A Capstone Experience (Better Ways to Get to Market: Formulating a Strategy that Works) 3 for FREE!

Contact Us