Contact Us
Sign In / Sign Up for FREE
Go to advanced search...


Comments (0) Cite this document
It was observed that during 2004, several questions were raised about the nutrition level served by Disney at its entertainment parks and other food stores. The food manufacturers, media outlets and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Read TextPreview


Download file to see previous pages esity among children in the United States and Europe due to eating fast food that are produced and sold at Disney theme parks and outlets (Bell & Winig, 2009).
It was gathered from the case study that more than 65% of Americans are obese and similar trend has been observed in children as well. From studies, it was found that a majority of the advertisements that are aired for influencing children are related to high calorie and fat food items such as, candy, soft drinks, fries and other fast food and sweetened cereals. It was also noticed that when a certain food was endorsed using cartoon characters, children insisted on purchasing those, more for the character than the food. Researches revealed that there was a huge gap between preference of parents and that of children regarding the nature of food. Children preferred eating those foods that their peers preferred, while mothers selected nutritious food for them.
The case study also suggests that initially, when Disney sold food and beverages in their entertainment parks and outlets, they had only considered enjoyment entailed with the eatables over the nutrition factor. Therefore, their eatables included ice cream, candy, pizza and pasta. According to Disney, they related food as a lifestyle over a source of nutrition prior to the criticisms (Bell & Winig, 2009).
People buy or consume fast food because these food items look attractive and taste good. Moreover, fast food is available at a reasonable cost while the volume is comparatively high. The company can introduce servings of salads and fruits along with basic meal. Introduction of salad along with high calorie meal will help in adding nutrition along with satisfying their taste buds.
The company replaces its fast food products with healthier whole meal choices but with reduced variety. On a small scale production, it will be expensive, but if the company integrates suppliers and farmers from different parts of the world who are involved in fresh produce, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Nutrition and health of children and families

...Nutrition and Wellness in Families and Children Abstract The concept of wellness is a multifaceted approach to healthy growth and development throughout the life cycle of the human being. It focuses on making choices and decisions based on reliable and thorough information gained through knowledge and experience. When teaching wellness concepts to young children, it is vital to model whatever behaviors you wish to encourage. This message is much more powerful than criticizing the child's current behavior. Children learn what they live; if their behaviors don't model wellness, neither do their mentors. It's never too late to make small changes that lead to...
5 Pages(1250 words)Essay

Nutrition for Women and Children

...?Nutrition for women and children Introduction Public Health, since ages has been a topic of big concern with its related unsolved problems. Human Development Index (HDI) has cited three prime dimensions in its measurement of a country’s well being, listed as Life Expectancy of birth (prolonged and healthy life), proper access to knowledge and a respectable standard of living. So, HDI has also mentioned public health as the main means of measuring a nation’s well being. However, nutrition being more of a global problem than a local one has long been facing several problems with alarming rise in disease trends related positively to nutrition. The problem of public health and nutrition is persistent both in the developing as well... as...
9 Pages(2250 words)Research Paper

How Disney Markets Nutrition to Children

...How Disney Markets Nutrition to Children Introduction In 1920, Walt Disney was established to provide family entertainment across America. Today, after nine decades, the company is still preferred for providing quality entertainment to the members of the family, especially the children. However, the company has expanded its business by moving into various product lines, such as studios, consumer products, parks and resorts among others. The consumer product of Disney ranges from toys, food and beverages, books and magazines, electronic and animation art, and apparel among others (Disney,...
4 Pages(1000 words)Research Paper

Primary School Children Nutrition

.... They want to have these attitudes inculcated starting with the young ones using the best way possible which is through family and the school communities. The primary school children is the target market of government initiatives such nutrition programs involving fruits and vegetables as part of their meal plans. The ages of the children ranges from 5 years towards late childhood stage of development. It is important to note that growth during early childhood proceeds at a slow rate as compared with the rapid rate of growth in babyhood. Early childhood is a time relatively even growth, though there are seasonal variations. There have been several studies and...
4 Pages(1000 words)Assignment


...Introduction There are specific needs that people must intake so as to be healthy. Nutrition primarily pertains to the materials that are important to be able to sustain life. This is of importance because the human body consists of elements and compounds that are ingested, absorbed and digested. If a person has good nutrition, it would be basically the same as that person having good health. Good nutrition however depends on the diet of a person. If a person has good diet, he would be able to take in the right amounts of nutrients that his/her body needs. Poor diet would cause serious impact on a person’s health. Nutrition needs differ per person. But there can be a...
4 Pages(1000 words)Essay

Marketing in nutrition

... and provision focus assists them in responding to dynamics of the market. The result is thus a system, which meets consumer demands, which are ever changing. References Brian, W 2007, Marketing Nutrition: Soy Functional Foods, Biotechnology, and Obesity, University of Illinois Press, Champaign. Hampe, E & Wittenbery, M 1990, the Food Industry: Lifeline of America. 2nd ed. McGraw Hill, New York. McCauley, J & Oakley, S 2011, Head for the freezer, Smoothradio, viewed 8 November 2011. . Wilkinson, M 2011, why frozen food growing thawing out, breakthrough insights, Viewed 8 November 2011. .... Case Study Case Study Similar to any given modern commodity, frozen foods have merits and demerits, which are largely dependent on the type...
2 Pages(500 words)Essay


... annually. A second weakness of the company is its high amount of total debt. The firm total debt during 2011 was $32.67 billion. A third weakness of Disney is that it paid cero dividends during fiscal year 2011. Disney Corporation has many opportunities that it can take advantage of in order to increase its market share. One of the biggest opportunities for the company is to expand its movie production. During 2011 the global box office revenues worldwide reached $32.6 billion (Mpaa, 2011). A second opportunity for the company is to use its copyright characters such as Mickey Mouse to produced new video games sponsored by Disney. The video game industry generated $17.02 billion in the U.S and $63 billion worldwide in 2011... ). A third...
1 Pages(250 words)Essay


... of the demand for Disney itself. More importantly, it creates barriers to entry that make it difficult for other firms to enter the market. References Walt Disney Company Mission Statement - Vision, Headquarters and Founders Facts and Trivia of the Walt Disney Brand. (n.d.). Retail Industry. Retrieved June 1, 2014, from Question - What are the risk and benefits of expanding the Disney brand in new ways. Disney is one of the most prominent entertainment and leisure brand that is growing for many ages. One of the main benefits of growing with Disney is the fact...
1 Pages(250 words)Case Study

Nutrition in School-Aged Children

...Nutrition in School-Aged Children Childhood poverty comes with many challenges. Some of these challenges include unemployment, teenage pregnancy, poor education achievement and even criminality. It is important that the concerns of the children are addressed so that the money spent on such issues is reduced. According to the research done in different schools, in one where the children were 24, 23 had breakfast, 24 had lunch and 22 had fruits in that lunch while on the other hand in another school of 27, only 21 had breakfast, 14 had lunch and none had a fruit. The researchers have addressed the issue of nutrition and poverty and how it affects the...
1 Pages(250 words)Assignment

Marketing: Nutrition Bar

...distribution channel. The marketing managers need to keep their channel partners informed of the target market information to ensure that the distribution is effectively handled. By conducting market research and analyzing target market demand, the distributors can focus on getting the products to the specific consumers. The nutrition bar targets low-income class Americans who are looking for a health food snack option. The above targets market varies across all ages; from mothers and their children to healthy Americans who are looking for a quick nutrition bar to eat at work. The target...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic DISNEY MARKETING NUTRITION TO CHILDREN for FREE!

Contact Us