Nobody downloaded yet

Carrefour's Misadventure in Russia - Case Study Example

Comments (0) Cite this document
Summary
Carrefour's misadventure in Russia has been reviewed from different prospects and angles in this paper. Analysis of the Porter's Five forces model has shown that the Russian food retail market is still lucrative enough to attract more foreign players…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Carrefours Misadventure in Russia
Read TextPreview

Extract of sample "Carrefour's Misadventure in Russia"

Download file to see previous pages This research will begin with the statement that with a move to the globalized era, successful businesses and large corporations are continuously looking for the opportunities of international expansion. The last trends show that emerging economies, especially BRIC (Brazil, Russia, India, and China) become more popular destinations for business development purposes. While there are many examples of successful penetration and business establishment on these markets, there are also examples of failures and misadventures. Entry strategy of the France-based retail giant Carrefour to the Russian market has been unsuccessful, and the company’s sudden exit has raised many different opinions in this respect.  Below there is provided an overview of potential factors that might have its impact on the company’s failure continued with the further analysis of the Russian food retail market based on the Porters’ five forces model. While there was not clearly defined the reason of why Carrefour has made a decision to exit suddenly the Russian market, there were mentioned some obvious factors that might have contributed to this decision. These factors include: social and cultural factors; legal factors; late entry decision; absence of sufficient organic-growth prospects and acquisition opportunities, and political factors. Such social and cultural factors that have been identified as the potential barriers to the Carrefour’s expansion in Russia included: bureaucracy, corruption, red tape. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Carrefour's Misadventure in Russia Case Study Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/management/1647574-carrefours-misadventure-in-russia
(Carrefour'S Misadventure in Russia Case Study Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/management/1647574-carrefours-misadventure-in-russia.
“Carrefour'S Misadventure in Russia Case Study Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1647574-carrefours-misadventure-in-russia.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Carrefour's Misadventure in Russia

Russia

...Causes of the Russian Revolution of 1917 Introduction Russia in the early 19th century was a massive empire compromising more than 165 million people stretching from Pacific to Poland. Numerous religions, cultures, and languages made it difficult to control the empire due to changing political, social and economic conditions thus occasioning the Revolution of 1917 (Wade 4). Economic hardships were the leading cause of Russian Revolution since the workers were experiencing misery, poverty and exploitation in the workplace. The Revolution was initiated by bread riots of February 23 and was later followed by massive industrial strike and military strikes. The negative effects of World War 1 were responsible for sparking...
3 Pages(750 words)Term Paper

Russia

...Russia: An Initial Market Entry Analysis Table of Contents I. Introduction 3 II. Environmental Overview 4 A. Economic Factors 4 B. Political Factors 5 C. Cultural Factors 6 III. Market Characteristics & Opportunities 7 A. Major Sectors and Industries 7 B. Major Companies 8 1. Domestic 8 2. Foreign 9 C. Business Customs 10 D. Marketing Customs & Issues 12 IV. Conclusion 13 Works Cited 16 Russia: An Initial Market Entry Analysis I. Introduction The world's biggest nation has undergone major economic facelifts as it braced itself to compete in the globalization of the world market. Without question, Russia is a geographic giant and perhaps possessing one of the world's most...
10 Pages(2500 words)Essay

Russia

...Running Head: Russia Russia [Institute’s Russia Tourism has always been a major and imperative aspect globally that plays a significant role in the economic, cultural, as well as, social development of a country. In the past, such important aspect has been inauspicious in acquiring its significance; however, studies have indicated that a number of steps have been taken to develop the tourism industry since two decades, which has resulted in its noteworthy impact economically, as well as, culturally. In addition, tourism sector is now considered one of the most imperative industries that contribute significantly to a country’s economy. Specifically, this paper will discuss and analyze some...
7 Pages(1750 words)Essay

Financial Analysis of Carrefour S A

...this report which was demanded by Carrefour S.A.’s CFO Barry Strydom. The request of this report is to identify the cost effective currency in which the issuing of the bond from the firm to that currency denominated, and it turn that foreign currency is effective then the hedging strategy required to hedge exchange rate risk. Nevertheless, investing in the British pound had several reasons why it was a good idea. Due to high inflation rate in U.K, the real interest rate became lower while the nominal interest rate of the Swiss franc got lower than that of British pound. Method of investigation The data information provided by Carrefour S.A. was used to solve the report which was not...
4 Pages(1000 words)Case Study

Russia

...The Transcaucasian area of Russia is a “hot spot” in geopolitical terms. Discuss the current problems facing this region including the conflict between neighbors, centripetal and centrifugal forces in the area, and their long history with each other and Russia. While it matters for Russia to focus on the lawful exercise of federal authorities in relation to the Northern Caucasus, it is rather concerned with the compliance of the Transcaucasian independent states to the policies regarding international organizations. The establishment and agreement to these policies occur to determine the regional development problems in Transcaucasia including the issue on Russia’s...
1 Pages(250 words)Essay

Carrefour company

...Full Topic: Carrefour Company Analysis Introduction New business giants invent new business models–or strategies–for selling as markets globalise, competition intensifies, and both consumers and investors become more demanding. The current study examines the business strategy of Carrefour which is listed as the Europe’s leading retailer and the second-largest in the world followed by Wal-Mart. Carrefour was founded by Fournier, Badin and Defforey, two families who ran a discount supermarket in Annecy, France in 1959. Creating, acquiring and operating, in France and abroad, stores for the sale of all items, products, food and merchandise and, secondarily, providing within the said stores...
5 Pages(1250 words)Assignment

Carrefour Company Analysis

...Carrefour Company Analysis Introduction Companies increasingly invent new business models–or strategies–for selling as the market competition intensifies, and both consumers and investors become more demanding. Businesses typically focus on either cost leadership or product differentiation or niche market strategy to gain the completive market position. Hybrid strategies involve a combination of the above strategies and are increasing in popularity in the modern business world. This study examines the business environment and strategies adopted by Carrefour which is the Europe’s largest and the worlds’ second-largest company in retailing. Cost leadership strategy focuses on supply side of an enterprise...
2 Pages(500 words)Assignment

Russia

... Cultural Landscape of Russia The cultural landscape of a particular geographical location provides a connection between the nature and culture of a people. The features that make up a cultural landscape are tangible; thus, act as a source of historical identity of communities and their past beliefs and practices. Moscow Red Square Observed Features: A predominant red building amongst other beautiful architecture Tourists from different parts of the world visit the site daily A large open space surrounds the buildings. From the observation, the colored buildings represent a rich cultural heritage signified by its beauty. Tourists frequent the Red Square to witness the beautiful architecture and get a feel of its brutal history... statue...
2 Pages(500 words)Essay

Russia

...Is Russia still a Democracy? Institute Is Russia still a democracy? The debate about Russian politics is contested as it was before but there is an emerging consensus that Vladimir Putins second presidential term Russian democracy was facing a crisis. One cannot understand the crisis of version democracy in isolation it is a complex matter which engages with other aspects of government and society. It does not occur in vacuum as it shows a strong influence of broader challenges that face the post-communist world. Russian politics occur in the framework of federal semi presidential republic. The Constitution of Russia states that the Russian president is the head of state and the multiparty system with executive power in control... remain...
1 Pages(250 words)Essay

Carrefour

...Report Carrefour Marketing Strategies in Poland Module Module Lecturer: SRN: Word Count: 1957 words Contents 0 Carrefour in Poland 3 1.1 Introduction 3 1.2 Company Information 3 2.0 Results and Discussions 4 2.1 SWOT Analysis 4 2.2 Marketing Plan Strategies in a new country (Poland) 4 2.2.1 Background analysis 4 2.2.2 The country’s legal requirements 5 2.2.3 The risks involved 5 2.2.4 The Technology Practices 6 2.2.5 The mode of entry 6 2.2.6 Products and Price Structure 6 2.2.7 Social and cultural factors 7 2.2.8 The Location of stores (hypermarkets) 7 2.2.9 Management of retail stores 8 3.0 Conclusion 8 4.0 Bibliography 9 1.0 Carrefour in Poland 1.1...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Carrefour's Misadventure in Russia for FREE!

Contact Us