Immense Success of Zara in the Apparel Retail Sector - Case Study Example

It is really interesting to consider as to what are the factors that have led to the immense success of Zara in the clothing retail sector? A careful reading of the Zara case study does lead to the conclusion that the immense success of Zara in the apparel retail sector is based on a few well thought and highly planned strategic approaches towards the clothing retail business.

            One major factor that could be held responsible for the high success of Zara in the clothing retail sector is the company’s pro-active approach towards business. The problem with most of the competitors is that they happen to have a high market-dependent approach towards business. They happen to wait for the market influences to shape and impact their business strategy. In that context, the amazing thing is that Zara has a business approach towards retail that is highly competitive and proactive. Zara does not wait for things to happen to it. Instead, this retail giant goes on and plays a proactive approach in determining and shaping consumer preferences and choices.

            The primary factor that sets Zara apart from its competitors is that Zara is always in touch with the latest fashion trends and is thereby able to get a hold of the clothing retail trends in a way that is unthinkable for other companies. Hence, it would not be wrong to say that Zara is not a product-driven but a trend-driven company in the sense that the primary stress at Zara is to identify, produce and market consumer preferences at all levels of its supply chain, are they strategizing, designing, manufacturing, marketing and sales. In that case, it would be really important to mention that Zara is indeed one of the few clothing retail companies that have been able to strategically exploit the available IT inputs and choices in every aspect of its product designing, manufacturing, marketing and sales.