Nobody downloaded yet

The Use of Semiotics in Understanding and Interpreting Images - Essay Example

Comments (0) Cite this document
This paper describes and discusses the use of semiotics in understanding and interpreting images. It uses examples of images seen in the modern society today. The paper analyses three images which are derived from the magazines which talk all about fashion…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
The Use of Semiotics in Understanding and Interpreting Images
Read TextPreview

Extract of sample "The Use of Semiotics in Understanding and Interpreting Images"

Download file to see previous pages This paper illustrates that in the society today, an audiovisual culture has developed and is slowly superseding the reading and writing culture. Images are seen in cinemas, magazines, posters, books, newspapers, TVs, clothes and on computer screens. This develops a need for understanding and interpreting the meanings of images. Ideologies, myths, and connotations are mostly embedded in images making it difficult to understand. To achieve this, semiotics is used in analyzing the innate understanding and meanings behind images seen in the society today. This is because semiotics puts an emphasis on the communication of visuals and the kind of system that dominates the images being presented. Semiotics is an apparatus that is associated directly with the existing culture or trends in a society. Fashion today and the images presented by what people put on from clothes, shoes, hairstyle, and jewelry may be difficult to understand. This is because of the many features that it has. However, the images created by what people put on convey a lot of information about the characters, attitude, and moods of individuals. Advertisements also use images which carry a lot of message about the product being advertised. In the society today, advertisements are mostly used to introduce fashion to the society which keeps on changing over time. The semiotics theory explains that advertisements involve images that trigger emotions, feelings, moods, and attributes. This is achieved by the use of objects which create images in the minds of people. Adverts use images which connect objects with the real life to clearly pass the message needed. Advertisements are mostly used to signify, represent people and use objects that are most desired by people. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Use of Semiotics in Understanding and Interpreting Images Essay”, n.d.)
The Use of Semiotics in Understanding and Interpreting Images Essay. Retrieved from
(The Use of Semiotics in Understanding and Interpreting Images Essay)
The Use of Semiotics in Understanding and Interpreting Images Essay.
“The Use of Semiotics in Understanding and Interpreting Images Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Use of Semiotics in Understanding and Interpreting Images

Understanding and interpreting financial statements

...?Introduction There are thousands of companies doing business around the globe. A lot of these multinational corporations are public enterprises. A pubic company is a firm whose stocks are traded in financial marketplaces such as the London Stock Exchange (Investorwords, 2011). Public companies are required by regulatory agencies to release financial statements at least once a year. Most companies release their financial statements on a trimester basis. The four major financial statements are the income statement, balance sheet, statement of retained earnings, and statement of cash flow. The information contained in the financial statements can be used by financial analysts to perform ratio analysis. The purpose of this...
5 Pages(1250 words)Dissertation

Understanding and interpreting financial statements

...? work one: Understanding and interpreting financial ments Inserts His/Her Inserts Grade Inserts Tutor’s Name 3 April 2011 ABSTRACT Financial Statement Analysis involves the careful selection of data from the financial statements in order to assess and evaluate the firm’s historical financial performance (Bernstein, 1993). The study focuses on the performance of Morrison’s and Tesco companies for 2008 and 2009. Morrison’s is one of the top Grocery Chains in the United KingdoThe financial statement analysis centers on the four groups of ratios. The four groups are Turnover, Solvency, Profitability, and Liquidity. Tesco performed financially better than Morrison’s. INTRODUCTION Financial Statement Analysis...
7 Pages(1750 words)Coursework


... November Edmundo: Decoding the Metaphor System The system that reveals itself through Edmundo’s use of metaphors, is a patriarchal religious one. Disastrous love affair and embrace are terms that denote surrender. Serious, bearded revolutionaries brings up religious patriarchal imagery of Orthodox Jewish men or Amish men or Islamic fundamentalists. Adoration, the martyred Che in his martyred Christ posture, the smile of Fidel, David and Goliath are Catholic images. Adoration is often used to describe the wise men with baby Jesus, and the Christian’s love for Christ. The smile of Fidel is like the smile of Mother Mary and represents divine reassurance and approval. David stood up to the Philistine giant, Goliath, as Cuba stood... up to the...
3 Pages(750 words)Essay


...serves to sell its product and whether or not this accomplishes its goal effectively. Keywords: semiological analysis; rhetoric of image; semiotics in advertising Semiological Analysis of an Advertisement The image under semiological analysis is an advertisement by DKNY for a perfume for women. This paper will analyse the way in which this advertisement uses symbols, visual cues and other coded ‘language’ to sell its product effectively. The theoretical basis for the analysis will be drawn largely from Roland Barthes’s essay ‘Rhetoric of the Image’, appearing in his 1977 book Image Music Text. Following a quick summary of the ideas from...
8 Pages(2000 words)Essay


...? Introduction Background The argument analyzed in this paper is about an advertisement endorsing the brand d DKNY Donna Karan New York. This brand offers perfumes especially for women. This paper describes the ways through which the product is endorsed in the advertisement through text, connotations or denotations that are used to convey the purpose and increasing sales of the brand. The main object of analysis is the image that is used in the advertisement which is discussed in detail. Thesis statement “Be Delicious” image connotes an ideology of modern femininity and sexual attraction. Outline of Essay/ method This paper focuses on the categorical case of the...
5 Pages(1250 words)Essay

The concept of semiotics

...brand equity and brand positioning with the implementation of semiotics. Semiotics Semiotics, also regarded as semiotic study is the study of signs and processes related to signs, indications, symbolism, communication and other aspects of understanding human language and their behaviour. The study closely resembles with the aspects of linguistics that largely deals with the study and understanding of language in a more precise manner. The study is often categories in three diverse branches which comprise semantics, pragmatics and syntactic among others. The branch of semantics deals with depicting the relationship between signs and the...
11 Pages(2750 words)Essay

Understanding and interpreting financial data

...Understanding And Interpreting Financial Data (Cci) Registration Number Module Number and of Assignment Date of Submission 1 INTRODUCTION The vast competition and globalization that businesses face today means necessary steps to ensure continuous growth must be put in place. One method of doing this is the analysis of financial ratios. It is a tool for interpreting the financial statements to assess financial and management performance. In this case, Bravo Ltd can obtain financial ratios using their latest financial statements and comparing the results with a competing business within the same industry. Alternatively, a business with the best business practice and a good track record is chosen as a benchmark for Bravo Ltd's... ...
4 Pages(1000 words)Coursework

Advertising and Semiotics

...of thoughts on semiotics isolated sign functions. This reveals a set-up of relationships through the intricate social use – because cultures are fashioned through language, and language mediates or is a way of knowing things, interpreting and representing the true value and is made available when signs and sign systems are then collectively used effectively in our daily communication. Prominence in terms of shared conventions and codes like the level of expression for the signifier (“the untouched impression of speech sounds or the visual impression of written characters and images”) and the signified (“the level of content or value, what is associated...
5 Pages(1250 words)Essay

Understanding and interpreting financial statements

...RUNNING HEAD: Finance and Accounting Finance and Accounting -- Understanding and interpreting financial ments of Name of Professor Date 1. Introduction Siemens AG (or “Siemens”) as an integrated technology company is into is engaged in electronics and electrical engineering. This can be seen in its various activities in the fields of industry, energy and health care. Its capacity to operate in six segments that include Industry, Energy, Siemens IT Solutions and Services, Healthcare, Equity Investments, and Siemens Financial Services could speak for its implied capacity to manage complexity which interests this researcher to investigate (Reuters, 2011a). This paper seeks to write a brief business report... on the...
7 Pages(1750 words)Essay


...Semiotics Throughout the essay a variety of metaphors are implemented. These metaphors can be formed into a system that can subsequently be decoded. In this context of understanding the system mirrors life processes as embodied by the Cuban Revolution and historical circumstances thereafter. One considers that the disastrous love affair is akin to the life process of a relationship that has blossomed only later to be exposed for the dark realism of existence, just like the Cuban Revolution. The metaphorical images of Castro and Guevara represent a sort of father-like figure to the child of Cuba, just as a child experiences its parents upon developing into adolescence. Ultimately, it is...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Use of Semiotics in Understanding and Interpreting Images for FREE!

Contact Us