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Research Proposal Example

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Customer relationship management is gaining significance in the competitive scope of markets that force business organizations to explore strategies for market caption and retention. It involves management of interactions between an organization and its current and future…
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Download file to see previous pages Increased sales is one of the potential benefits of customer relationship managent and results from identification and utilization of customers’ needs. Market expansion and higher profit margins are other benefits that organizations may reap from implementing customer relationship management. In addition, developing an understanding of customers’ needs ensures utility among the customers, a factor that also ensures customer retention and even marketing through customers’ testimonies. Customer relationship management also has an ultimate effect of decreasing an organization’s sales and other marketing expenses (Chaturvedi 2009, p. 5). Different approaches and techniques, however, exist that determine banks’ application of customer relationship management and may be a factor to the current trend in application of the management approach in the financing sector and establish a difference in application of customer relationship management by different types of players in the sector (Rai and Singh 2012, n.p.). The study focuses on the current trend among banks and micro-finance institutions in the United Kingdom.
Customer relationship management offers numerous advantages towards competitive advantage, should an organization implement it. This study seeks to investigate the use of the management towards these benefits with the aim of identifying possible inefficient application and creating awareness among the target organizations towars higher competitiveness and customer utility. Identifying trend in application of the managent and comparing this with trends in applicable technologies for customer relationship management will help inform the target population of necessary changes in the applications. In addition, understanding applications of customer relationship management, as applied by banks and other micro-finance organizations, will help in integrating techniques in the management branch, and ...Download file to see next pagesRead More
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