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“Entrepreneurialism is really fashionable at the moment, but understanding the dangers of running business is really hard for entrepreneurs” (Telegraph Media Group Limited, 2014a). The phrase here explains the difficulty that one can encounter while starting a new business…
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Download file to see previous pages This may lead to collapse of the business (TheTopTier Digital Media, 2014). Thus, to become successful entrepreneurs, appropriate skills are required to understand the market well and respond to sudden changes. Of the new ventures in United Kingdom (UK) that have flourished in past years, some have proved to be very successful and rest are earning appropriate profit that can support their venture. United Supercars is a new venture in London, UK, which will focus on selling used supercars in the market at a premium price; since the company will target high profile elite customers. The supercars are very expensive and fast sports cars, which are marketed by automakers as limited production specials. The supercars have a standard look that is modified for enhancing power and performance of these cars. The cars are also customized according to the needs of target customers. However, United Supercars will sell used supercars in London, which will be brought in from Dubai (Wade and Hulland, 2004). In Dubai, supercars are manufactured by very few automakers who sell them at premium prices. The owners of supercars sell these cars after one or two uses and these are exported by Dubai automakers overseas (Connor and Dent, 2006).
In London, demand for supercars is high since the young generation is equipped with car racing skills. The demand for supercars from Dubai has increased over the year (UAEInteract, 2014). The automakers in Dubai have realized that there have been 5.4% rise in sale of used supercars to London in 2012 (Auto Exhaust & Tyres, 2014). So, United Supercars has decided to import supercars from Dubai and sell them in London. The affluent families desire to own supercars to enhance their fashion statement. McLaren is a supercar, which is not generally seen on roads of UK since it is not relevant there. This car is exclusively manufactured for the races (Douglas, 2004). The ...Download file to see next pagesRead More
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