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Comprehensive Strategic Management - Case Study Example

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Haiti has a competitive advantage compared to its competitors in the tourism industry. A tourist has a cost advantage for visiting Haiti as compared to over places. The low cost of prices…
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Download file to see previous pages ’s low salary-pegged tourism marketing strategy is a viable cost advantage and results to increasing Haiti’s competitiveness in tourism (Witcher 4). Haiti’s pro poor tourism programs train the residents to be good tourist guides. The government’s inclusion of poor residents in the nation’s policymaking decisions ensures the poor have better chances of finding jobs, especially tourist guide jobs. The tourism programs include the St. Lucia Heritage Tourism Programme (Kolbe et al.6).
Haiti gained differentiation advantage (Freeman 85). In 2013, research showed that Haiti has unique products for tourists being offered in the diversified packaging. Haiti culture and lifestyles has attracted and retained many tourists who desire to go back for holidays every year. The neighboring countries that are regarded as Haiti’s competitors dwarf the uniqueness and hospitability of the Haitians. For instance, Dominican Republic’s culture differs from the Haiti’s culture (Tiudor 5). Research shows that the Haiti visitors recall the most meaningful portion of their Haiti visit is the friendly and accommodating attitude of the residents. The majority of the tourists, including the visiting working class and middle class visitors, felt at home and enjoyed the warm hospitality of the Haitian residents. In 2013, another differentiation strategy is inviting Haiti friends and relatives to visit. Recent research showed 62 percent of Haiti tourists visited their friends and family members (Kolb et al. 10)
There are future strategies that will help gain future cost advantage (Hitt, Ireland, and Hoskisson, 81). The government can involve its citizens by encouraging people to invite their friends and relatives to visit Haiti in 2014 and future. Such encouragement will reduce the government’s paying for tourism promotion activities, which are very expensive in terms of labor and advertising. This can be done by advertising Haiti’s Catholic fiestas to the world starting in ...Download file to see next pagesRead More
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