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Strategic Management Unit 2 DB SA Fourth Week - Essay Example

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Footlocker was ahead of Finish Line because of its strategic global thinking and planned expansion. As such, it had 3000 stores while Finish Line had less than 600.
In the case…
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Strategic Management Unit 2 DB SA Fourth Week
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Demographics, Economics and Socio-Cultural Trends: Footlocker and Finish Line The shoe industry, like many others, is evolving as the dynamism of the society keeps coming to play. Footlocker was ahead of Finish Line because of its strategic global thinking and planned expansion. As such, it had 3000 stores while Finish Line had less than 600.
Footlocker
In the case of Footlocker, there is a lot to learn from Brian Moore, a man whose interest in the shoe industry was realized at the age of 8. His work at the Footlocker is a testimony of valid dreams at a tender age of nine (SGB, 2009). His discovery of the New Balance jogging tennis shoes lends credence to the fact that entrepreneurship and management goes beyond age and takes great interest and hard work.
Brian Moore is an example of good strategic management that can be emulated by other industries. Although it was unethical for him to stretch the truth to get the job at Footlocker, his hard work was quite apparent. At Saucony, for instance, he resettled the strategy of performance running and classic business strategy (SGB, 2009). Even more encouraging was his belief in teamwork to accomplish organizational tasks successfully. To Moore, an individual is as good as individuals around him (SGB, 2009). Furthermore, he favors consistency and creativity for success. These are fundamental, sincere and valid beliefs that can see the management of different industries successful.
Finish Line
Like Footlocker, Finish Line is a company dealing in shoes. The company considers shoes as very important assets in everyone’s that should be at the heart of every person. Shoes go with people to and from various places and are central to customization culture in America. Now, more than ever, consumers need custom-made shoes (Creamer, 2004). Besides, they want original and not counterfeit products which are of high quality. The company realized it was lagging behind and signed the Heavy, a co-opt New York Boutique Branding Agency in an attempt to see it improve to heights of success. This was a bold step on the part of Finish Line.
References
Creamer, M., (2004). Footlocker Shoe Store-Sneaker Maker Takes to Tuners. Retrieved from AIU Online Library-EBSCO, Vol. 75, Issue 43, pg. (6). http://eds.a.ebscohost.com.proxy.cecybrary.com/ehost/detail?vid=6&sid=b59cb214-2192-4012-940441caac93a90f%40sessionmgr4001&hid=4205&bdata=JnNpdGU9Z Whvc3QtbGl2ZQ%3d%3d#db=buh&AN=14881951
SGB, (2009). Footlocker Shoe Store-Brian Moore. Retrieved from AIU Online Library-EBSCO, Vol. 42, Issue 4, pg. (40). http://eds.a.ebscohost.com.proxy.cecybrary.com/ehost/detail?vid=3&sid=b59cb214-2192-4012-9404-41caac93a90f%40sessionmgr4001&hid=4205&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=41023693 Read More
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