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Online community management - Research Paper Example

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In times of crises, managers are expected to safeguard the firm and its employees against any possible dangers and negative publicity. In this article, we…
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Online community management
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PUBLIC RELATIONS The managers of any have the responsibility of ensuring the existence of the firm several years down the line. In times of crises, managers are expected to safeguard the firm and its employees against any possible dangers and negative publicity. In this article, we are going to review how the business empire, Target, had encountered problems that the management did not handle effectively and cost the firm some huge fortunes.
Target did not go to its customers and shareholders directly to give them first hand information as to the crises situation facing the firm. If I were in its managerial position, I would have placed the loyalty of customers and credibility of the firm far above fear of negative publicity. I would have come out clean and let the customers hear from me directly the current crises facing our company and ask for ideas as to how to solve our problem.
While considering the advice of the firm’s lawyers, security experts and banks, I would have still placed my shareholders firsthand in any decision making process that I would be involved in. wrong advice from external sources has often led businesses to their ruins. A good leader knows when to follow their instinct and to trust that what they are doing is the right thing.
Target tried to calm its customers by giving false assurances to which it went back on. This was not such a bold move. Customers need to know the truth even if things are in turmoil. Giving them false assurances and going back on your word only breeds dissatisfaction and disloyalty. Critisism may be present when shareholders are hit with the devastating news but the reputation of the company of the company will be upheld.
References
Herman, R. P. (2010).The HIP Investor: Make Bigger Profits by Building a Better World. John Wiley & Sons: New York City.
Harvard Business Press. (2006). The Essentials of Corporate Communications and Public Relations. Harvard Business Press: United States.
Pratt, J. Kulsrud, W. (2012). Corporate, Partnership, Estate and Gift Taxation 2013. Cengage Learning: Stamford. Read More
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