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Enterprise - Essay Example

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Over the period of time, it has been able to achieve consistent level of growth by adapting innovative management policies and a…
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Download file to see previous pages f its customers by offering them timely services; clean vehicles and easy local accessibility which can reduce the cost for its customers while at the same time ensure that customer expectations are met.
One of the key assets, firm has been able to develop over the period of time is the strong Human Resource Base. The quality of the HR is considered as one of the key assets because firm is not only the largest recruiter of the graduates but also put them through a systematic training which helped employees to understand the business from bottom up. Apart from this, firm has been able to develop a better customer services, large fleet, local management and truly customer focus. However, considering the overall change in dynamics, the management of the firm may use following strategies to achieve further growth :
1. Firm needs to develop alternative delivery channels to further penetrate into the market. Currently, though it is following all local strategy however, it needs to focus on developing alternative channels to achieve the growth. The changes in the technology may help the organization to achieve required level of growth therefore firm can use online web portals as well as mobile applications as alternative booking channels for its services. This can help firm to specially target those customers who are mobile and want to use rented cars for commuting long distances.
2. The current strategy of the firm is focused upon delivering local solutions to the customers through effective services, clean vehicles and cheaper rides. This strategy however, may not be viable as the overall demographics and consumer orientation changes. The current breed of customers require strong reviews, online social acceptance before they make any purchase decision. In order to cater to the needs of a customer base which is too mobile and have loads of information at access, it is critical that the firm shall match desired experience of such consumers. It needs to move out of its ...Download file to see next pagesRead More
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