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Walmart - Assignment Example

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In this age, every organization is trying to attain sustainable competitive advantage by reducing its business risks and challenges to a significant extent. Only then, it might enhance its brand image and competitive position in the market among others. Similarly, the…
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Wal-Mart Answer In this age, every organization is trying to attain sustainable competitive advantage by reducing its business risks and challenges to a significant extent. Only then, it might enhance its brand image and competitive position in the market among others. Similarly, the organization of Wal-Mart also decided to retain its sustainable advantage and value in the market by implementing the strategy of discount retailing. By doing so, the organization of Wal-Mart became successful in enhancing its profit margin and total revenue to a considerable extent among others rival players. This is mainly due to the below stated points:
Flexibility in price- in remote areas, the stores of Wal-Mart desire to offer discounted prices in various products. As a result of which, a wide range of customers of varied living standards and life styles might access its products and services to a certain extent. Due to which, the image and supremacy of Wal-Mart enhanced thereby amplifying its profitability and reliability.
Wide range of products- in order to attain economies of scale, the organization of Wal-Mart desired to offer extremely trendy and fashionable products to its customers. As a result of which, the level of trust and loyalty of the customers increased that improved its supremacy and market value to a certain extent.
Good relationship with the suppliers- due to good relationship with the suppliers, the organization of Wal-Mart became successful in attaining its products very quickly at any part of the world. Due to which, the level of trust and consistency of the customers over this brand enhanced significantly that improved its level of sustainability.
Every day low price (EDLP) - every day low price is one of the most important strategies that helped Wal-Mart to attain its reputation and popularity in the market among other rival players. This type of pricing strategy enhanced the demand of the customers that amplified its total profitability to a significant extent (Mathews, 467-488).
Thus, due to this above mentioned points, the strategy of discount retailing proved extremely effective for the organization of Wal-Mart among others.
Answer 2
In order to enhance the market share and reputation in the market, Wal-Mart is trying to implement the strategy of opening ‘neighborhood stores’ as new formats. This is done in order to evaluate the transferability of competitive advantage of the organization of Wal-Mart among other rival players in this market.
Culture of the workforce- the culture of the employees of the organization of Wal-Mart is extremely noteworthy to be transferred to the neighborhood stores as compared to other discounted stores.
ELDP- Every day low price is one of the best known strategies for the neighborhood stores. However, in order to enhance the market share and transferability among others.
Data mining facility- due to the facility of information technology (IT), the processes of the organization of Wal-Mart became extremely easier and quicker. This helped to increase the demand of the customers thereby amplifying its total sale and net income.
Apart from this, in order to expand in international countries or locations, the organization of Wal-Mart desired to implement the strategy of low-cost volume. The prime aim behind this concept is to fascinate the customers of all income classes towards the brand by presenting value-added products at competitive prices thereby enhancing its total sales and satisfaction ratio.
Work cited
Mathews, J. A, “Competitive advantages of the latecomer firm: A resource-based account of industrial catch-up strategies”. 2002. Asia Pacific Journal of Management. 19 (4), 467-488. Read More
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