The Brand Value and Profitability of Ducati - Assignment Example

In this age, preference is the most essential requirement of any organization. This is because if an organization might fulfill the requirements of the customers, then its level of sustainability may get enhanced. Similarly, to recover the organization of Ducati from a bankrupt condition, Mr. Federico Minioli decided to make use of the strategy of Harley Davidson, i.e. to present different styles and designs for diverse segments of the market. This is done to attract customers of varying tastes and preferences to enhance their market share and brand image in the market among other rival players.

Along with this, such a niche market strategy is implemented by Federico Minioli to amplify its net sales thereby amplifying its profitability to a certain extent. Apart from this, to enhance its revenues, Ducati decided to utilize its interpretation like high-performance supersport bikes, low-weight sports bikes, high comfort long riding bikes, stylish bikes, and, many others that proved extremely effective for the organization in the future. Moreover, to enhance the performance of the bikes Mr.

Federico Minioli tried to offer more concentration on technical excellence and reliability as compared to others. By doing so, the EBITDA enhanced from 33.4 million Euros to about 60.0 million Euros in the year 2000. Not only this, but the market share of the organization of Ducati also enhanced by 6.7 percent in 2000 which helped the organization of Ducati to protect itself from an insolvent condition. In addition, the reputation of the organization of Ducati also enhanced due to its ability to offer extremely comfortable and versatile bikes at a quite competitive price for all age groups.

This acted as a boon for the organization thereby enhancing its customer range and consistency and dependency to a significant extent among others. Thus, it might be clearly stated that the above-mentioned too strategy proved extremely beneficial for the organization thereby paving its path for success.

All the bikes of Ducati are fashionable in appearance as well as comfortable, so as to cover long distances. Not only this, but Ducati also designed knee-down bikes, bikes to cover urban roads high-performance and low-weight bikes for sports lovers, and many others to retain the loyalty and reliability of the customers in the market among others. Apart from this, Ducati also decided to prepare low-seat height and low-weigh bikes mainly to target the female customers.

This strategy proved extremely effective for the organization of Ducati not which only enhanced its fame but also its position in the market among other rival players. In addition, due to the implementation of such a strategy, the organization of Ducati positioned itself as one of the reputed motorcycle manufacturers as compared to many others such as BMW, whichTriumpand h (ESOMAR, 2008).