Market Segmentation and Marketing Strategy - Essay Example

Global-Cell Inc. will market its products and services using two strategies: short-term marketing strategy and long-term marketing strategy. The short-term marketing strategies will be used to boost the sales of the company on a temporary basis. These strategies are important in meeting the set sales targets but will only be a temporary tool for marketing. Our short-term marketing strategies will include purchasing advertising, using online search engines and bulletin boards.

On the other hand, long-term marketing strategies are intended to bring a steady stream of revenue into the company over time. These are the strategies that will constantly yield sales for a number of years. The long-term marketing strategies will include freebies, opt-in lists, and content.

An online Internet marketing strategy will also be implemented to complement the short-term and long-term marketing strategies. The short-term marketing strategies will be geared towards sales promotion, customer service, and niche market positioning.

Global-Cell Inc. Sales Forecast

Year 3

Year 2

Global-Cell Inc. Income Statement for the first 3 years

1st Year

2nd Year

3rd Year

Sales

$355,000

$505,000

$700,000

Cost of Sales

($110,000)

($152,350)

($200,850)

Gross Profit

$245,000

$352,650

$499,150

Expenses

Marketing

($5,400)

($11,000)

($24,500)

Salaries/Wages

($122,900)

($134,650)

($146,000)

Depreciation

$0

$0

$0

Insurance

($13,000)

($13,000)

($13,000)

Rent

($23,000)

($23,000)

($23,000)

Other expenses

$0

$0

$0

Profit before tax

$80,700

$171,000

$292,650

Tax (30%)

($24,210)

($51,300)

($87,795)

Profit after tax

$56,490

$119,700

$204,855

Global-Cell Inc. Balance Sheets for the first 3 years

1st Year

2nd Year

3rd Year

Assets

Current Assets

Cash

$145,586

$272,492

$465,937

Inventory

$7,500

$11,755

$17,547

Other current assets

$0

$0

$0

Total current assets

Non-current assets

Non-current assets

$0

$0

$0

Total non-current assets

$0

$0

$0

Total assets

$153,086

$284,247

$483,484

Liabilities and Capital

1st Year

2nd Year

3rd Year

Current liabilities

Current borrowing

$0

$0

$0

Accounts payable

$16,850

$21,530

$31,350

Other current liabilities

$0

$0

$0

Subtotal current liabilities

$16,850

$21,530

$31,350

Total liabilities

$16,850

$21,530

$31,350

Capital

$95,000

$95,000

$95,000

Earnings

$57,850

$110,560

$190,550

Retained earnings

($10,500)

$44,780

$161,340

Total capital

$159,200

$250,340

$446,890

Total liabilities and capital

$176,050

$271,870

$478,240

Net Worth

$159,200

$250,340

$446,890

Global-Cell Inc. Monthly Break-even Analysis

Monthly revenue break-even

$19,761

Assumptions:

Variable cost (average percentage)

23%

Monthly fixed cost estimates

$15,216

Global-Cell Inc. Timeline

The table below outlines the milestones and the timeline for execution of the activities needed for the company to start operation. This will be the working plan for the start of the new company including the hiring of personnel, legal negotiations, the building of initial inventory, and start of operation.

Execution of these tasks will have to be done under the timeline outlined in order for everything to fall in place and the company to achieve success.

Start Date

End Date

Budget allocated

Preview of business plan by investors

1/1/2014

31/1/2014

$1,500

Hiring of operators

1/2/2014

1/3/2014

$600

Acquiring initial inventory

15/2/2014

15/3/2014

$30,500

Preparation of website

15/2/2014

1/4/2014

$2,700

Start of marketing

1/3/2014

1/4/2014

$0

Start of operation

1/5/2014

15/5/2014

$2,100

Concluding legal matters

15/1/2014

15/2/2014

$4,300

Conclusion of rentals

15/1/2014

15/1/2014

$1,800

Totals

$43,500