Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Important product/Service components - Essay Example

Comments (0) Cite this document
Part of the reason for this growth is the increasing mobility of large amounts of individuals combined with the demands that globalization has placed on the need for businessmen…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Important product/Service components
Read TextPreview

Extract of sample "Important product/Service components"

Section/# The Competitive Edge The hospitality industry is one of the fastest growing industries within the currenteconomy today. Part of the reason for this growth is the increasing mobility of large amounts of individuals combined with the demands that globalization has placed on the need for businessmen and women to travel as a means of conducting business. Due to the increased demand and growth that the industry has faced, one of the prime questions that a hotel manager or shareholder within the process should seek to answer is what key product or service components best engage the current generation of customers. In seeking to provide the answer to such a question, the manager/shareholder will better be able to provide high quality of goods and/or services and at the same time increase customer satisfaction and profitability. For purposes of this brief essay, this author will analyze three of the effects that are believed to most profoundly affect the way that costumers engage with a given hotel.
The first of these will be referred to as the “clean/fresh/new” principle. When a hotel guest enters his/her room for the first time, they are automatically attuned to several factors which include the overall level of cleanliness, the smell, and whether or not the hotel chain has expended money recently to update and refit the room. All of these factors have been measured by a litany of further studies and proven to be among the first things on the list of consumer demands within the current discussion in question.
Secondly, the experience of service quality at the front desk cannot and should not be ignored. Due to the fact that the front desk is the first representation of the physical service interaction that the consumer has, it is of vital importance that this be a pleasant one which engenders the qualities of a fast, helpful, cheerful, and painless process. As the customer is shown that the brand is willing and able to place a high level of emphasis on the quality of service and speed of transaction that takes place at the front desk, a level of impression is made that carries over into the consumer’s experience with a litany of other key factors within the hotel.
Finally, but not least importantly, the level of standardization along with additional perks or bonuses is something that has a profoundly important impact upon the way the consumer views the establishment. For instance, a level of standardization is now expected. Goods or services which were not previously universal have now been all but expected and demanded by consumers who have experience staying in all manner of mid to high end hotels. Due to this fact, it is highly important for th hotel to ensure that they comply with the level of standardization that exists elsewhere within the industry while at the same time offering some small ancillary benefit that will help endear the customer to them. These ancillary benefits could be something so small as an added good in the hotel room itself, an additional service, or the introduction of a new/rethought perks/benefits package for frequent guests (Katz 2003).
Each of these factors that have been listed area of profound importance to the guest. By seeking to promote these factors and work them into the business plan, any given hotel can ultimately notice that their final profit margin will increase. Moreover, constant growth even within these factors cannot be static and will require that reconsideration and change is a regularly entertained topic of discussion and research.
Katz, R. (2003). Hotel Incentives Steer Planners. Meeting News, 27(14), 1. Read More
Cite this document
  • APA
  • MLA
(“Important product/Service components Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Important product/Service components Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Important product/Service Components Essay Example | Topics and Well Written Essays - 500 Words)
Important product/Service Components Essay Example | Topics and Well Written Essays - 500 Words.
“Important product/Service Components Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Important product/Service components

Service product analysis

...? Service Product Analysis Contents Contents 2 Executive Summary 4 Rebak Island Resort-A Taj Resort 5 Background of the Service 6 Location of Rebak Island Resort 6 Span and Size of Rebak Island Resort 6 Positioning of Rebak Island Resort in the Target Market 6 Analysis of the Rebak Island Resort Based on Seven Ps of Services Marketing 7 Product 7 Price 8 Place 9 Promotion 10 People 11 Process 13 Physical Evidence 14 Recommendations to Rebak Island Resort based on the above Evaluation 15 Product 16 Promotions 16 People 17 Physical Evidence 17 Conclusion 18 Referencing 19 Executive Summary Rebak Island Resort a hotel company related to the...
16 Pages(4000 words)Essay

Service Product Analysis

...?Service Product Analysis Table of Contents Table of Contents 2 Overview 3 Importance of Servicescape 3 The Purpose of Service Environment 4 The Impact of Physical Surroundings on Customers and Employees 5 References 8 Overview The physical atmosphere is considered to be a noteworthy and significant determinant that influences the satisfaction and the succeeding behaviour of a customer. This holds immense importance in the service industry as services are not just consumed for hedonic reasons but even for customers who interact with the physical settings for reasonable amount of time. There have been numerous studies done...
4 Pages(1000 words)Essay

Product Technology : Automotive Components

...? Product Technology: Automotive Components No: Product Technology: Automotive Components An automobile is a product that utilizes many other parts. The most common materials that are utilized in a car manufacturing are steel, aluminium, plastic, ceramic, copper wires, electronic devices, rubber and paint. However, the modern technology made it possible for the automobile sector to utilize alternative materials, like glass fibres and carbon fibres, which are considered the modern materials that can replace the plastic as well as the sheet metals to cover the surface of car. However, steel is always considered as the most dominant material for manufacturing the car frames. The important factors that are considered in automobile... of the...
6 Pages(1500 words)Assignment

Marketing of service product

...?Marketing of Service Products Table of Contents Executive Summary 3 1 Company Background 4 2 Objective of the company 5 3 Services of Austin Travel 5 2. Target Market 6 2.1 Identification of needs of Couple A and Couple B 6 3. Market Segmentation 8 4. Planning of the trip 9 4.1 Detailed itinerary of Couple A 11 4.2 Detailed itinerary of Couple B 14 4.4 Justification for choices for Couple A using relevant 7 P’s of Marketing 17 4.5 Justification for choices for Couple B using relevant 7 P’s of Marketing 18 5. Conclusion 18 1. Executive Summary The tourism industry has been experiencing huge growth over the last few years. This is due to the “advent of the borderless world” (Levy, 2012)...
14 Pages(3500 words)Book Report/Review

Commercialization product and service

..., there is the existence of confusion between commercialization and sales. While differentiating the two, major consideration is on three crucial aspects. The funnel, which involves the identification of products or businesses that are sustainable in a long time, determines the kind of products and services to put across on the international market. Commercialization as a stage-by-stage process classifies each stage with its own key goals and milestones. Finally, it puts into consideration key stakeholders including customers of the products on launch (Rafinejad, 2007). A number of implications face an organization that seeks to commercialize its...
3 Pages(750 words)Essay

Product technology : Automotive components the manufacture of some parts of an automobile. Eronen (2012, p.2) reveals that a typical automobile involves an assembling of about 15,000 parts ranging from a thin electrical wire to steel of aluminum wheels. The assembling of these components is what makes the cars we see on the roads. Automobile windshield is one of the most important components of an automobile. Windshields are important in automobiles because they help prevent strong wind from blowing out occupants in a car. In addition, windshields help keep occupants from being blown out of the vehicle in the event of a frontal impact, noted Neiger (2013). Further, windshields are an important...
6 Pages(1500 words)Assignment

Product and Service Design

...and Targeted Audience Every book is written taking into consideration of the requirements of target audience. Simple fact is that every book has its own target audience and success of the book is being considered whether the book meets the expectation of its target reader or not? Now, the question is that what is the objective of the book “Operations Management” written by William J Stevenson? Another important thing is that who are the target audience for the book? Well, to be honest, the book has been primarily written for college students and university students who want to know about product and service design process. In the first place, the book can be considered as the rudiments...
15 Pages(3750 words)Research Paper

Product and Service Design

... The book was written by Dr. William Stevenson who is a professor at the Rochester Institute of Technology in the College of business. The book was published by McGraw-Hill Education. Objectives and Targeted Audience There are several objectives of this chapter. To give details on the strategic significance of product and service design To make out some of the important reasons for design or redesign Identify important questions about product and service design Recognize the major sources of design ideas Explain the importance of ethical, legal and sustainability concerns in product and service design (Stevenson, 2011) Discuss the objective and goal of life cycle evaluation Explain the concept of ‘3Rs’ To give a brief description... of the...
12 Pages(3000 words)Research Paper

Service Product Marketing customers in the form of lower prices was appreciated by aircraft and car makers during the 1920s, and if Henry Ford’s adoption of mass production method is taken into account earlier than that. In other words it is a different slant on the theories relating to economies of scale (Schnaars, 1998, p. 45). More recently economists, market researchers and leading business executives have turned their attentions towards the study and understanding of customer experiences as being distinctive from the pricing, quality or brand of services and goods that are offered to customers. The experiences are now seen by some businesses as being vital for the success or failure of services and...
14 Pages(3500 words)Essay

Service Product Marketing

...the country. The cold springs offer mineral water and the hot springs offer spa hydrotherapy. Hydrotherapy is important for treatment of several diseases and for the development of health tourism several initiatives have already been taken by different authorities. 4. The 7 Ps of marketing services The 7Ps of marketing services have to be evaluated to create a viable strategy to meet customer needs profitably in the competitive environment. 4.1 Product The International Spa Association has defined ten spa facility types, where each of them is capable of delivering health and wellness programming (Mielniczak & Sinaga, 2005). Day Spas belong to the people-processing...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Important product/Service components for FREE!

Contact Us