StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Pfizer - Case Study Example

Comments (0) Cite this document
Summary
With respect to the internal analysis that this brief write up will seek to answer, the fact of e matter is that Lipitor, an anti-cholesterol drug, accounted for 40% of all of Pfizer’s profits for the given years prior to the case study. As the drug as soon to go off patent,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Pfizer Case study
Read TextPreview

Extract of sample "Pfizer"

Section/# With respect to the internal analysis that this brief write up will seek to answer, the fact of e matter is that Lipitor, an anti-cholesterol drug, accounted for 40% of all of Pfizer’s profits for the given years prior to the case study. As the drug as soon to go off patent, the revenue source was soon set to expire. Therefore, the ultimate strengths of the company were a robust research and development sector as well as a level of financial reserves due to the fact that Lipitor had been such a runaway success. With respect to the greatest weakness, the fact of the matter is that the level of investment to return that it takes to bring a drug such as Lipitor to the market is massive. In this way, without a lineup of potential breakthroughs in the pipes, the level to which the firm can continue to rely on cash cows that are soon to go off patent is severely constrained.
As yet another example of the focus that the firm had on the development and introduction of runaway successes such as Lipitor, the firm had positioned itself as primarily a research and development organization that was hopefully able to introduce profitable drugs into the market on a regular basis as a means of ensuring that the profitability and cash flow of the company stayed intact. However, this positioning strategy was out of sync with market demands due to the fact that the rapidly evolving nature of other competitors meant that lower cost research and development was being performed by a host of competitors; thereby greatly reducing the profit margin and potential profit margins that such a runaway discovery such as Lipitor could yield. As a way to formulate strategy, the firm sought to integrate OTC markets and generic branding to its repertoire; however, the main money supply for the firm was still tasked towards developing new drug lines. This of course did not support the strategic vision that leadership espoused. Though the strategic vision was sound, the lack of funding meant that it was not fully able to respond to the markets and the completive environment in which it hoped to compete. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pfizer Case study Example | Topics and Well Written Essays - 250 words”, n.d.)
Pfizer Case study Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/management/1614062-pfizer-case-study
(Pfizer Case Study Example | Topics and Well Written Essays - 250 Words)
Pfizer Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/management/1614062-pfizer-case-study.
“Pfizer Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/management/1614062-pfizer-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Pfizer Case study

Pfizer

... possibly returns, it would be understandable to search for other companies in the industries such as GSK, Novartis, Merck & Co., Johnson & Johnson, etc. References Mennen, M. (2010). Innovation & Growth - A Case Study of Pfizer. GRIN Verlag. Msn Money. (2011). Key Financial Ratios for Pfizer and Industry Averages. Retrieved on May 17, 2011: http://moneycentral.msn.com/investor/invsub/results/compare.asp?symbol=pfe Pfizer. (2011). Our Impact Annual Review 2010. Retrieved on May 17, 2011: http://www.pfizer.com/files/annualreport/2010/annual/review2010.pdf Rodengen, J. L. (1999). The legend of Pfizer. Write Stuff Syndicate, Inc. Sander, P. (2010). The 100 Best Stocks You Can Buy 2011. Adams Media.... and realized the toughness and hardships...
5 Pages(1250 words)Research Paper

Case study Case Study

...Assignment (Answers in Bold) Part A The following questions were answered based on the case of: Peter Smythe v Vincent Thomas [2007] NSWSC844 (3 August 2007) Available at: http://www.austlii.edu.au/au/cases/nsw/supreme_ct/2007/844.html. Question 1: In what court was the case heard (1 mark) The case was heard in the New South Wales Supreme Court. Question 2: Name the judge and explain his title. (2 marks) The judge is named Rein, and Rein is an administrative judge as evidenced by the title AJ. Question 3: Name the plaintiff and defendant and their counsel. (4 marks) The plaintiff is Peter Smythe and the defendant is Vincent Thomas. The plaintiff's counsel is B. Kasep,...
6 Pages(1500 words)Case Study

Pfizer Stock Analysis Paper

..., format Sources: number, creditability, correct citation 10 ______ Total/Grade 100 ______   Stock analysis for Pfizer in Pharmaceutical Industry The CEO of company is Jeffrey Kindler with an annual salary is $13.7M and a tenure of three years. Chart 1: Economic conditions     Source Annual growth rate for GDP for year -2.4%  CIA Current annual rate of inflation -0.7%  CIA Growth in real disposable income 3.1%  BEA Current phase in business cycle: recession/recovery Recovery   AOI * 1 Life Expectancy 78.11 years (Up)   CIA * 2 Median Age 36.7 years (Up)  CIA The US economy is mending itself faster than the world after the financial crisis of 2008. Based on the above information, the economy is currently...
5 Pages(1250 words)Coursework

Pfizer Inc

...Introduction Pharmaceutical industry has expanded beyond boundaries and has turned more competitive and fragmented. The industry is characterized by innovations, patent expiries and relaxations, rapid expansions and stringent regulatory environment that have resulted in a handful of players dominating the pharmaceutical global market. The present case on Pfizer- a global pharmaceutical giant, is an attempt to analyze the turbulences that had led the senior management and the policy makers at Pfizer to rethink their marketing strategies and the business model. Even the organizational structure is anticipated to change to accommodate the changing dimensions of customer perceptions and...
4 Pages(1000 words)Essay

Pfizer

...Pfizer Incorporated and the Society Creation of business establishments in a locality affects the communities or the society to various levels, in both beneficial and harmful terms. It is estimated that at least all business establishments in a particular location will have their impact trickling down to the society, in a varied perspective. Over the ages, the manner in which the companies relate with the society has been the main determinant of their success towards achievement of their long term objectives. Integration of the society needs into the companies’ policy frameworks has evolved as an important managerial requirement area that assists in the realization of coexistence aspect developed with time. This study reflects... ....
6 Pages(1500 words)Essay

Business

...Exploring Business: Pfizer Case Study BY YOU YOUR SCHOOL INFO HERE HERE Exploring Business: Pfizer Case Study Whether Jarvik’s credentials matter is highly relative depending on the ethical stance maintained by those criticizing Pfizer for his use as a reputable celebrity endorser. The theory of ethical relativism suggests that there is no universal, majority socially-accepted framework or doctrine that determines right versus wrong in a society. Because of this, society should be tolerant of conflicting actions and behaviors (Blackford, 2010). Pfizer scripted Jarvik’s rhetoric in this advertisement to serve as a disclaimer which explicitly stated his non-practicing doctoral credentials (Thomas, 2012). Jarvik acknowledges that he has...
2 Pages(500 words)Essay

Pfizer Macroeconomics

...Pfizer Microeconomics Pfizer Macroeconomics There are various macroeconomic variables that affect the demand and supply of Pfizer pharmaceuticals. One of the variables is the GDP that enables income earners, producers and macroeconomic planners to take appropriate rational and pre-emptive actions. Such actions assist the firm to avoid any negative effect of a change in the direction of the economy. When GDP is high in the countries that Pfizer pharmaceuticals supply their products, the result is that the demand will be high as the people have better living standards. It is with no doubt that the profit margins of the company always increase. Unemployment is also another...
2 Pages(500 words)Term Paper

Pfizer Pharmaceuticals

...How the macro economy helping to promote growth Pharmaceutical Industry in France From a macroeconomic standpoint, standardization straightforwardly helps the growth in the French economy. (MIOTTI, 2009) Standardization helps a normal of 0.81% for every year, or just about 25% of GDP growth. (MIOTTI, 2009) This is in accordance with figures for other technological heading nations, for example, Germany and the United Kingdom. (MIOTTI, 2009)The second of these measurements is microeconomics. (MIOTTI, 2009). And this is definitely what makes this study novel. This is an in-profundity study of 1,790 organizations or associations of all sizes and from all areas of action, independent of whether they are...
3 Pages(750 words)Research Paper

Pfizer

...Technological Technological During the period of 1999 Pfizer has introduced its new discovery of a research centre which is d as the Discovery Technology Centre and this institution is located in the region of Cambridge, Massachusetts (Pfizer.com (a), 2014). With this new institution the company aims at achieving higher level of efficiency and producing innovative advancements in the area of drug formulation. In this institution the company has made use of the increasing knowledge regarding the subject of gene families and with this new knowledge they are continuously involved in the process of developing new and improved models in order to make new drugs related discoveries. The company is in a continuous process of...
4 Pages(1000 words)Essay

Case Study Analysis: New Kind of Structure

...Pfizer Case Study Affiliation Pfizer Case Study Task In the year 2005, Pfizer Inc. was confronted with an economic crisiswith several of its most important drugs on the verge of patent expiry. The organization declared cost-cutting strategies were comprising a reduction of its yearly budget by US$4 billion. Though, the organization understood that only cost-cutting methods cannot suffice the crisis. To make sure that Pfizer once more progressed to a resilient position, it had to implement a plan to influence its human resources in an efficient way. On examining its employee’s activities, one of the...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Pfizer Case study for FREE!

Contact Us