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Organisational Design and Development - Assignment Example

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The author of this assignment casts light on the management strategies of different companies. As the text has it, Sony is a transnational media corporation that has achieved my accomplishments and has overcome a number of obstacles throughout its life cycle. …
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Extract of sample "Organisational Design and Development"

Download file to see previous pages The point of debate is that whether the organizational strategy is purposely changed to adapt to the external environment or the strategy is automatically determined due to external forces, as noted by Hannan and Freeman (1977). Wieck, (1979) agrees with this stance and argues that developing mutually exclusive theories; relying on one single causation, focusing on the origins and elimination of elements such as “choice” are problematic.
This theory can be put to test in Sony’s case - we see that Sony’s strategic direction was determined by external and internal factors, and as a result, the external and internal environment was influenced by its direction. Some strategic choices were made due to adaptation, while the others were determined by external forces- both these forces conglomerated to create Sony’s’ strategic direction. 
Given Sony’s position in the market, it can be said that it had a number of strategic choices; although most of these choices were somewhat influenced by the external environment and company decisions, due to its size and complexity, it was able to achieve its desired outcome with the availability of multiple choices.
According to the work of Porter (1980), such Companies are able to follow “differentiation and focus strategies, choose market niches or segments within the constraints laid down by the environment or alternatively pursue different strategies despite external forces”, as stated by Berle and Means (1932).
Upon using Porter’s (1983) analysis of the external environment on Sony, we can understand how the external environment shaped the Sony’s strategic direction and how Sony’s decision, in turn, shaped the external environment. 
For Sony, this was a major external force that based their strategic direction, and this is evident when they developed their CD product while working with Philips corporation. ...Download file to see next pagesRead More
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