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Operations at Zara Company - Case Study Example

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Zara’s success can be attributed to its unusual operations management and supply chain strategies. This paper analyses and discusses the importance of successful operations management and supply chain on gaining competitive advantage using Zara’s operations as a case study. …
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Operations at Zara Company
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Download file to see previous pages Zara’s success can be attributed to its unusual operations management and supply chain strategies which included zero advertising, trendy offerings, and up-to-the-minute strategies among others. This paper analyses and discusses the importance of successful operations management and supply chain on gaining competitive advantage using Zara’s operations as a case study.
According to Boyer and Verma (2010), supply chain management involves the management of the flow of goods or services or both among business and between firms and consumers. The supply chain in itself is the flow of goods, service, and information from the business or suppliers to the final consumer. It involves three interdependent chains; resources, material and information flows. In today’s business environment, the competition has been stepped up from the company against the company to supply chain against supply chain.
According to Mangan and Lalwani (2008), supply chain management is closely linked to operations management since it also engages the flow of resource, information, and materials. Operations management has been defined as the systematic approach to addressing issues in the transformation process that transforms inputs into useful revenue-generating outputs. According to Pycraft and Singh (2008), Operations management involves understanding the nature of problems and issues to be studied; setting measures of performance; collecting relevant data, making use of scientific tools, techniques, and solution methodologies; and coming up with efficient and effective solutions to the problems at hand.
The main focus of operations management is to address planning, the design, and operational control of transformational processes which are central to the operations of the business. The major aim of operation management is to ensure that businesses are able to keep their cost at a minimum level and obtain revenues in excess of their costs through careful planning and control of operations.  ...Download file to see next pagesRead More
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