StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Week2 - Term Paper Example

Comments (0) Cite this document
Summary
A business maintains many opportunities for improving its image and reputation with key target markets and, sometimes, even mass markets when it illustrates ethical behavior and social responsibility. In highly competitive environments, a business develops its strategic plan…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Week2
Read TextPreview

Extract of sample "Week2"

CSR and Ethical Boundaries BY YOU YOUR SCHOOL INFO HERE HERE CSR and Ethical Boundaries A business maintains many opportunities for improving its image and reputation with key target markets and, sometimes, even mass markets when it illustrates ethical behavior and social responsibility. In highly competitive environments, a business develops its strategic plan around building a positive brand reputation, using this as a competitive tool in promotion. Muniz & O’Guinn (2001) describe the importance of building what is referred to as brand attachment, a phenomenon where loyalty toward a company develops and they are willing to expend more financial and social resources into the company and its products. When brand attachment occurs, the consumer will often participate in brand communities, such as discussing the merits and benefits of the company and its products in social media. This is free word-of-mouth advertising that is highly valuable to a business brand.
When a business includes social responsibility and ethical behavior as part of its strategic plan, trust in the company’s integrity is developed. According to Riegelsberger et al. (2005, p.383), trust is built on “reliability and predictability” of an organization. As one example, a company that contributes a small margin of their profit toward urban development can use press releases and promotional advertisements to illustrate their sponsorship or investment support in building a better local infrastructure. When consumers witness that the business believes in improving the human condition and lifestyle, trust in their brand, product and leadership is developed especially when these activities happen recurrently. Thus, having an ethical focus and a belief in social responsibility can assist in developing promotional strategies, charity as competitive advantage, and better consumer relationship development.
One example of a company that overstepped ethical boundaries is Pulte Homes, a major national home and commercial builder with a significant profit margin. In 2006, the former president of Pulte Homes, Steve Seymoure, determined it would be a positive strategic decision to develop a variety of first-class, luxury vacation getaways in Mexico. Pulte Homes conducted considerable ethical and responsible preliminary research and legal negotiations to ensure that a disputed area of land cleared all ownership and construction laws for development of high-class condominiums for American tourists.
However, well into the construction phase, a variety of expired commercial leases on the existing property where Pulte was building were considered by Mexican property sellers to be a cause to reclaim the property from Pulte. These sellers argued that since other business owners had defaulted on their commercial leases, it was a pre-existing claim that superseded the sale of the property to Pulte. Unfortunately, Mexican law agreed and, half-way through construction on a luxury condo tower, Pulte was forced to suspend any further construction while the decision was being appealed.
The ethical boundary crossed in this case was the $11 million already paid by many investors in Arizona to own real estate upon completion of the tower (Corbett, 2007). Pulte did not refund these investments to the private investors and, even today, the luxury condo is a half-completed project still in the hands of the original sellers. While Pulte might argue that future appeals could provide an opportunity to finish the project, investors are waiting and battling for return of their investment dollars.
This situation could have been avoided by first examining Mexican law, which differs from U.S. law, as part of a risk management focus. Additionally, having an understanding that these land was disputed prior to accepting a real estate deal, Pulte could have taken small deposits from interested buyers and, instead, utilized its own capital or procured loan funds to ensure that ethical behavior was recognized and the security of the investors was a primary goal for focus.
References
Corbett, Peter. (2007). AZ Republic – Six Auction on Tap for NE Valley Trust Land, The
Arizona Republic, Retrieved September 22, 2012 from http://blogtheholmgroupaz.com/2007/11/
Muniz, Albert & O’Guinn, Thomas. (2001). Brand Community, Journal of Consumer Research,
27(4), pp.412-432.
Riegelsberger, J., Sasse, M.A. & McCarthy, J.D. (2005). The Mechanics of Trust: A
Framework for Research and Design, International Journal of Human-Computer
Studies, 6(1), pp.381-422. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Week2 Term Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Week2 Term Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1603742-week2
(Week2 Term Paper Example | Topics and Well Written Essays - 500 Words)
Week2 Term Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1603742-week2.
“Week2 Term Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1603742-week2.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Week2

Stock Fund Performance Analysis for Selected Companies

...? Stocks Table of Content Executive Summary 3 Introduction 3 Stock Fund creation 4 Overview of the industry 4 2.Brief profile of the companies and reason for selection 4 3.Investing strategy 7 4.Risk profile of fund 7 Stock Fund Valuation 7 1.Calculation of fund value per week 7 Week1 7 Week2 10 Week3 11 Week4 12 2.Effect of foreign exchange risk on portfolio 14 3.Final valuation of portfolio 14 Stock Fund Performance Analysis 14 Conclusion 16 Reference 17 Executive Summary This is an academic project about financial analysis. A detailed investment analysis has been done throughout this project. A portfolio of 10 geographically diversified stocks was chosen to build an equity portfolio of $10,000,000. This total...
17 Pages(4250 words)Term Paper

Week2 DQ's

...The Rise and Fall of McCarthyism Joe McCarthy was a conservative Republican from Wisconsin who became known for his staunch anti-communist crusade during the early 1950s. McCarthy was schooled in law and a veteran of World War II when he was elected to the US Senate in 1947. Within 3 years he gave his infamous speech proclaiming that the US government was infested with communist spies at the highest levels. His fierce contentions included his often cited quote where he announces, “I have here in my hand a list of 205 [. . .] members of the Communist Party and who nevertheless are still working and shaping policy in the State Department” (Dimkova, 2001, p.7). McCarthy further contended that radio, television, the media... Rise and Fall of...
2 Pages(500 words)Essay

Ask week2

... First scenario: Taofic One of the steps of solving a certain problem is the identification of the challenges to solving the problem. Your organization has identified a critical problem confronting your private housing and infrastructure practice. What are different ways of resolving the identified problem? Acquisition of land, for example, held by chiefs on behalf of their people might take different methodology and approaches in its pursuits. What are some of applicable approaches in practice would you find necessary in this regard? Action research may be incorporated with CAS in the effort to finding solutions to the problem. How important is action research in application of CAS concept? Second scenario: Sharif Abdul Kareem... First...
1 Pages(250 words)Essay

Week2

...Insert Introduction That there are many literary pieces that have been written in an attempt to foster environmental conservation is not in doubt. Both fiction and nonfiction works abound to underscore the importance of environmental conservation as is exemplified by Sarah Orne Jewett’s A White Heron and Susan McGrath’s Feature: the Last Great Wilderness, respectively. Part I: A White Heron One of the advantages that come with the use of fiction to advance the cause of environmental protection is the ability to capture interests and attention of the audience. This is because literary artistes like Jewett are able to use literary devices and plotlines that may excite the audience eventually. For instance, the audience is left... Introduction...
1 Pages(250 words)Case Study

Week2

... Globalization: Transforming the World. The concept of ‘Globalization’ is very much a part of contemporary vocabulary and connotes “increased interconnectedness in political, economic and cultural matters across the world” (Michael, 3). Interconnectedness is the integral characteristic of globalization. There are three approaches to globalization: hyperglobalist, sceptic, and transformationalist. I believe that the transformationnalist approach best defines the concept of globalization. The hyperglobalist school asserts that “the disciplines of the global marketplace” (Michael, 4) exert undisputed control over global politics. While it is true that MNEs and IGOs are playing an exponentially increasing role globally, it cannot... Globalization...
1 Pages(250 words)Essay

Refrace week2-1rem9

...SALEH ALOTHMAN Week 2: CAL Report Word Count: 694 (excluding reference list) This week our topic has been workplace morality and ethics. In 1992 Badaracco discussed four aspects of ethics for those in the workplace: that is personal ethics; ethics as economic agents ; ethics as leaders and ethical commitment to wider society. More recently McDonald (2010) described how a person’s culture and context affected their attitudes to such things as ethics and morality. If that is so it also means differences in culture will mean differences in the ethical codes followed. To take one example ethical concepts in Kuwait may well be different from ideas on the topic held within the United Kingdom. The practice of ethics will also depends... ALOTHMAN...
2 Pages(500 words)Essay

Week2

...HOMEWORK Part listening skills The listening was limited to approximately seven percent of the total conversation. The listening process was difficult to understand and capture all the information communicated to me in the process of the conversation. Therefore, majority of individuals do not understand the message that is passed to them through the process of communication. We tend to listen more by the eyes rather than the ears. This is the main reason why listening becomes a problem to a majority of people across the globe (Andrew, 2011). Breakdown in the listening experience During my listening process, breakdown was experienced at evaluation step. The evaluation of the message communicated to me became difficult... Part listening...
2 Pages(500 words)Admission/Application Essay

Week2

...Psychology Week 2 Psychology Week 2 As postulated by the opponent theory by Solomon, it is the most inspirationalfactor in the idea of hedonic state that makes one feel right and leads to the reduce of intensity state. Unfortunately, the positive feeling we get by the continued use of drugs, the more tolerant one becomes the regular users of drugs. By so doing then, the individual automatically becomes addicted to a substance. Therefore, withdrawal effects become wanting each time the drug is used. He further explains the paradox of addictions that it involves two opposing reactions that he terms as A and B results (Houghton, 2007). Greatest dependence of the drug is the initial response he calls A (the need for the drug... Week 2...
1 Pages(250 words)Assignment

The 4 pillars of SMS

2 Pages(500 words)Assignment

Week2

...Finance and Auditing Week one Strategies by foreign corporations for minimizing tax obligation in USA Every in the USA has itstax regime, a fact that can be used by foreign corporations to their advantage. The foreign corporation would need to create subsidiary company or a separate company in the jurisdiction with low taxation regimes and commit financial assistance in form of grant loans from a foreign financial institution like a bank to evade taxation (Barney, 2008; PWC, 2008). The affiliate company would need to pay the mother company in form of dividend or loyalty, which are not taxed, thereby minimizing tax obligations. Creation a subsidiary or Branch office as Strategies by foreign corporations for minimizing tax... and Auditing Week...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Week2 for FREE!

Contact Us