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Paper on Business - Thesis Proposal Example

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In this study the case of RDH was analyzed and two basic problems were identified; they are: lack of vision and lack of proper communication among the HI team and the employees of RDH. For this reason, once a very popular hotel, RDH lost its reputation completely.
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Download file to see previous pages This would ensure RDH regains its lost reputation and has a competitive advantage in the market.
Organizational change in an effective way can be a difficult proposition for any given company, no matter how big or small it is. Many of the multinational companies all around the world have tried to bring about changes related to different aspects of the company. Some have been able to affect the change quite effectively, while others failed to do so successfully. Various factors are needed to be considered while bringing about an effective change or transformation in an organization. Out of those factors the two most important aspects are: a) establishment of a clear vision and b) being able to communicate that particular vision to all the organizational members.
In accordance with John P. Kotter, he lays down eight basic steps leading to the transformation of any organization. Out of those eight steps mentioned by Kotter, the third step tells about the creation of a vision for the company to help lead to the change within the organization. It also includes development of strategies which, when implemented, could lead to an effective change in the organization. There is plenty of evidence regarding failure in the efforts made by the organizations to make an effective transformation in its organizational culture because of lack of efficient communication about its vision. The fourth step in organizational transformation, as mentioned by Kotter, is about communication of the companys vision to all its employees and other concerned stakeholders. The next step that is step five includes empowering the other employees of the organization to facilitate working in alignment with the set vision of the company (Kotter 4).
RDH has identified that there is a need for change in the culture of the organization. Therefore in order to facilitate such change, they took various steps to initiate the change program. The company then selected Hotel ...Download file to see next pagesRead More
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