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Organic restaurant - Term Paper Example

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Health life restaurant will use different corporate level strategies to enhance their profitability in the market. The strategies will focus on the customers within Los Angeles. Indeed, the…
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Download file to see previous pages As a means of gaining a competitive advantage in the market, the restaurant will employ professional nutritionists to facilitate menu planning. Apart from offering meals to the clients’, the restaurant will provide additional support services to their clients. The restaurants employees will supply nutritional information on food items delivered to their clients (Fullen 116). Health life will collaborate with health institutions in researching on the best diet to offer to the market. Additionally, the restaurant will assess the impacts that consumption of organic foods on the population.
Market segmentation will equally constitute a strategy for use at health life restaurant. The restaurant will group their clients to meet the demands of special interest groups. For example, preparation of foods for vegetarians will be advantageous in catering for the special interest groups. The location of the facility in Hollywood will provides an opportunity of engaging in awareness campaigns. This will be achievable with the support of their celebrity clients who reside in Los Angeles. Operations at the restaurant will thrive because majority of the populations are aware of their nutritional needs.
According to Fullen (111), employees and clients will play an integral role in influencing the choice of the corporate level strategies. The location of the restaurant will provide an opportunity to increase its publicity by targeting celebrity clients. The celebrities will assist in marketing the establishment as a restaurant that shows concern for people’s health. The restaurant will conduct operations differently from other restaurants. The management will equally focus on the needs of the market before coming up with the marketing strategies. The institution will employ analysts who will continuously monitor trends of the market before advising the management on the best ...Download file to see next pagesRead More
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