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Tourism task 1 UB - Essay Example

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The name Gold Coast represents the common perceptions of opulence and beauty that have been associated with the city; and is believed to be given by real estate investors who…
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Tourism task 1 UB
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Tourism task 1 UB

Download file to see previous pages... of the city is such that it provides access to beautiful beaches as well as rainforests, and thus is able to provide an array of experiences to a visitor (ABS, 2010). The sub-tropical climate is also responsible for making it one of the most sought after cities where people want to live and work. It is well connected by road, rail and air and provides all amenities (ABS, 2010).
According to the National Visitor Survey conducted by the Tourism research department of the Government of Australia, Gold Coast is among one of the most visited cities in the country. While the state of Queensland has the third highest percentage of tourists over the last year; Gold Coast is one of the highest in terms of the earnings from tourist activity (TRA, 2012). Queensland had 24% of all overnight visitors in different states of Australia; and 26 – 28 % of all visitor nights for 2001 as well as for the quarter ending December, with a higher percentage for the December quarter as compared to the entire year (TRA, 2012). There were 5,300 thousand inter-state visitors and 11,291 thousand intra-state visitors which shows that the intra-state transit was more frequent. It had the highest number of inter-state visitor nights spent and the second highest intra-state visitor nights which shows that stays were longer in duration as compared to other states (TRA, 2012). Though the trends are consistent across the year, these figures are higher for the summer months than for other times in the year (TRA, 2012). 23% of all visitors came to holiday, and spent 30% of all visitor nights doing so in the December quarter and 26% of all nights spent in the entire year 2011 (TRA, 2012). Average durations of stay were about 4 days, and most (40%) choose to stay in a hotel or resort making up 30% of all nights stayed in a hotel or resort accommodation (TRA, 2012).
In Gold Coast alone, people on a day trip spent over 668 million which is 19% of all spending b y day visitors and was ranked 5th in all ...Download file to see next pagesRead More
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