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The Productivity of the Multi-channel Strategy - Essay Example

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The essay "The Productivity of the Multi-channel Strategy" states that maybe nothing expresses the willpower of Walgreen to transform from an old-fashioned pharmaceutical store to a technologically advanced chain better than its dedication to and focus on revolutionary mobile technology…
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The Productivity of the Multi-channel Strategy
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In proportion to its commitment to integration, the individual accounts comprise any prescription bought in stores and online together with transactions for an over-the-counter prescription.
The success of the multichannel strategy of Walgreens is definitely a relevant issue for marketers. Walgreens is a common illustration of a pharmacy-oriented merchant whose technique is to concentrate on fulfilling the demands of time-pressured clients. Thus, the article raises two important questions: (1) where will this marketing strategy be productively applied in the future, and (2) are we witnessing a return to smaller retailers that hold ease of access as a central value? First, technology could serve a very important function in the time-friendly marketing strategy of Walgreens. The minimization of checkouts would be a tremendous improvement to consumer time savings and merchant efficiency. Finally, business-facilitated mobile phones could bring about a similar function. And second, from a design standpoint, we are definitely witnessing a return to smaller retailers that embrace expediency as a major advantage. Read More
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