StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Researching Consumer Behavior - Essay Example

Comments (0) Cite this document
Summary
Consumer behavior research has helped marketer to determine the needs of the consumers. Research is a tool that guides a marketer in determining the ways of profitably satisfying the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Researching Consumer Behavior
Read TextPreview

Extract of sample "Researching Consumer Behavior"

Researching Consumer Behavior Contents Researching Consumer Behavior Contents 2 Clothing Optional Cruises 3 Reference 5 Clothing Optional Cruises Consumer behavior is one of the vast topics and it relates to the functioning of a consumer. Consumer behavior research has helped marketer to determine the needs of the consumers. Research is a tool that guides a marketer in determining the ways of profitably satisfying the needs of the consumer through segmentation, targeting and positioning along with the marketing mix (Hoyer & Macinnis, 2009, p.28). The topic to be discussed is of clothing optional cruises and how the idea of offering this facility aroused with the help of consumer behavior research.
Consumer behavior research has found out that with people broadening their minds and the urge for doing something different from the rest of the people around them, have let to something termed as clothing optional cruise. Consumer enjoys fun and love to experience new things in their life. Freedom is one of the important aspects which have given rise to this research. The clothing optional cruises allow a member to experience freedom oh seas. These cruises are open to adults so they can strip away the stress of their life when on the cruise and experience something different. Consumer behavior aims to research on the issues that a consumer might face along with the ongoing trends. The main issue prevailing is stress and to avoid the stress people might go to any extend they want. People go for vacations, hangout with their love ones and so on. Freedom is one thing that was missing in the lives of the people and the future trend of enjoying life gave rise to the idea of offering clothing optional cruises.
The most viable data that might be founded out that people do love when the marketers offer something new and different to the audience. People are actually bored of their daily routine so something new and existing would definitely arouse interest on the target audience. Clothing optional cruises have been popular since the 1970s but at recent times it has received a huge popularity. Because of the popularity of such an offering and since it has been accepted by the audience many companies have started to offer voyage on clothing optional.
The strategies adopted by marketer were just to offer something that would be a medium of enjoyment for the people. There were already cruises and people were traveling on them but clothing optional cruises did excite the people and thus became a huge success. The cruises offer all the facilities and mostly sail to sunny locations such as Caribbean, Germany, and France where people could enjoy. Seeing people acceptance and liking for the offer market researcher have identified that clothing optional cruiser are a viable business opportunities and many cruises offers such packages. Word of mouth option plays key roles in the success of any new idea, people who have already travelled in these cruises have had a good experience and had enjoyed all their moments. Therefore word of mouth in case of a marketer is an effective tool in attracting new and potential customers to sail on the voyage of clothing optional cruises.
Reference
Hoyer, W. D. & Macinnis, D. J. (2009). Consumer Behavior. Cengage Learning. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Researching Consumer Behavior Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/management/1587920-researching-consumer-behavior
(Researching Consumer Behavior Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/management/1587920-researching-consumer-behavior.
“Researching Consumer Behavior Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1587920-researching-consumer-behavior.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Researching Consumer Behavior

Consumer behavior

... Consumer Behavior Word Count: 2719 Introduction: The topic concerning consumer behavior has, in the recent years, gained more importance, particularly in terms of its use in marketing. Different marketing plans and activities are capable of being determined with the help of an understanding of consumer behavior. Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market. Thus a study and understanding of this topic can be realized... to be of...
11 Pages(2750 words)Assignment

Understanding & Researching Consumer Buyer Behaviour

...Understanding & Researching Consumer Buyer Behavior For the last half century, researchers in consumer behaviors have attempted to create a comprehensive definition of impulse buying. The earliest studies conducted on the subject stemmed primarily from the retailer and managerial interests. Marketing researchers in this vein place their emphasis on the taxonomic system of classifying products into either non-impulse or impulse products so as to enable marketing strategies, for instance, point of purchase advertising, in-store promotions or merchandising (Hulten and Vanyushyn 381). However, it is vital to take note that...
8 Pages(2000 words)Essay

Consumer behavior

...media. After researching, the consumers would assess the available alternatives or options on the basis of pros and cons. To make product choice normally external factors like group culture might influence but the criteria might be summarized as heuristics or rules of thumb (brand loyalty, country of origin and personal liking are some examples). Purchase may differ from the decision taken owing to the time lapse and finally after purchase the evaluation of his satisfaction (buyer’s remorse) is important too (Blythe, 2008). This is the last stage of the buying process and this might be dealt with by warranties or after sales interaction with the consumers in order to influence future...
12 Pages(3000 words)Essay

Consumer Behavior

...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay

Consumer behavior

...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study

Consumer behavior

...cultural values. Also, the consumer behavior of the people of UAE is discussed concerning their Islamic beliefs and how they prefer their standard Islamic beliefs while buying a product over its globally recognized characteristics. Research studies done on the culture of UAE reveal the fact that despite many foreigners have been living in UAE for the past many years, they have not been able to cause a big change in the indigenous culture of UAE because the local people prefer to stick to their religious rules no matter how fast the outer world is changing culturally or religiously. A large number of local Arab women are still seen clad in the burqas despite living in a society that is...
3 Pages(750 words)Essay

Consumer behavior

...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of...
8 Pages(2000 words)Essay

Consumer behavior

...equipped and did not provide the same warranty as Hyundai. Another higher-level need which was fulfilled with the purchase of the Hyundai was need for safety and freedom a dependable vehicle provides to the owner. B) Their brands and specific model attributes chosen from Hyundai and Toyota played a major role in deciding which older Japanese economy vehicle provided the best historical reliability rating, lowest overall investment costs and resale price. C) The marketing department for both Hyundai and Toyota can learn from this example in order to benefit their brands as a whole. Marketing professionals can utilize the gamma of available information from credible professional reviews, long-term consumer and expert tests...
4 Pages(1000 words)Assignment

Consumer Behavior

...I. Buyer decision-making process A. Consumer A Consumer A is a 22-year old management consultant who runs her own consulting business.She spends around 75% of her waking hour in front of the computer and connected to the internet. She uses her computer both for work and personal use. Although she does not know much about programming, she is an above-average computer user. She is also very techie kind of person, who utilizes her gadgets to the fullest in order to incorporate in her lifestyle. She is a business woman; she says she wants ultimate value for her money. She gets easily disappointed when a product does not deliver according to her expectations—she sets her expectations according to the reviews...
6 Pages(1500 words)Research Paper

Consumer Behavior

...of the firm’s large scale leading to its ability to generate higher margins, lower marketing costs and low over-head of private-label products. References Costco Wholesale (2014). Why Become a Member. Retrieved from http://www.costco.com/membership-information.html Farfan, B. (2014). Costco Wholesale Mission Statement – Profits and Prices Revolve Around Ethics. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Costco-Stores-Mission-Statement.htm Peter, J. P., and Olson, J. C. (2007). Consumer Behavior & Marketing Strategy (7th ed.). New York, NY: McGraw Hill. Porter, M. E. (1980). Competitive Strategy. New York, NY: Free Press. Said, S. (2013). The Top...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Researching Consumer Behavior for FREE!

Contact Us