Business Management - Assignment Example

PROBLEM MENT A recent study by the top management of Invisional Web Hosting management has revealed that the firm has not been operating in line with its objectives due to poor planning. Planning is the base for every business organization, without planning its not easy for the organization to succeed. The following is an action plan detailing how the company seeks to achieve both the short term and long term plans (Time Management Guide, 2007).ACTION PLAN GoalStrategies of ImplementationResponsible DepartmentProduct invention and innovationTraining and development on the employees.

This will equip them with the necessary skills to make them more innovative in the every dynamic industry of Information and Community Technology.Investing in research and development. The company needs to set aside 20% of its operational budget in research tools to ensure that the company is releasing new products and services to the market. This in essence will enable the company remain competitive.Production and HR. Increasing the overall return on the inputs(Profit)Improving on the quality of the products and services extended to customers.

High quality ensures that the services are able to be competitive in the market and in turn sell with ease expeditiously (Hauser, 2004).Aggressive marketing through advertising, sales promotion to increase sales. Reducing on the cost of production and overall operation expenses. Production and HRExpansion of Market/Customer baseAggressive marketing of the services offered by the company to capture potential customers. This will involve on line advertising through the company’s website, sales promotion.

Carrying out a market survey to identify the above group and develop ways of making them a part of customers for the organization.Referral system. The company will rely on the goodwill it enjoys from its royal customers, to refer new customers to the company. To achieve this objective effectively, the customers will be offered a bonus point for every referral they make. The accumulated point bonus will be used to acquire more web hosting airtime on top of what they will have purchased.Marketing and PRTraining and development.

A company puts together goals and objectives to be achieved by the employees. Therefore, they are the core and key to the realization of these goals and objectives. Regular seminars and training programs to be undertaken to acquaint the human resource of the company with the action plan. They will be trained on the role they are expected to plan.The company will provide the relevant assistance to the employees to ascertain that they can carry out their functions effectively and consequently in the implementation of the work plan.

Contingency plan It’s a common belief in the field of management that failing to plan is planning to fail. However, it’s fully guaranteed that a plan will succeed as planned. Therefore, there is the need for a contingency plan to contain on the failure of plans and provide guidance when such a scenario occurs (Kurkarni, 2011). The company has put in place a monitoring and evaluation committee to review the implementation of the plan. Its mandate is to monitor the implementation of the plan and report any discrepancies and provide recommendations on the best way to handle them.

ReferencesHauser, Dave (2004). Building Strategies to Become a More Effective Manager. Santa Clarita: Inscape Publishing. 2004.Kurkarni, Swati (2011). Planning and Other Types of Plans. Kolhapur: Shivaji University.Time Management Guide (2007) How to Write an Action Plan. Web. http://www.time- management-guuide.com/plan.html.