Products and Customers - Assignment Example

According to the information provided in the case study, both the stores have developed their own unique selling propositions and the degree of differentiation between the two largely depends upon the non-pricing factors. Lowe’s cater more to the women and those who are involved in providing finishing decorative touch to their homes. Home Depot, however, aims to capture the market of men and contractors and serious DIY individuals. It is also important to note that the number of stores and wider product choices is also important factors that have resulted in the differentiation between the two stores.

Lowe has a better competitive image because of the better customer services and the product choice which it offers to its customers. Though most of the factors on which competition can be done are similar, however, what distinguish Lowe from Home Depot is its ability to offer superior customer services which are making it one of the distinctive stores in the market thus holding the better competitive image in the eyes of its customers.