Zurich Insurance: Because Change Happenz - Essay Example

Zurich Insurance: Because Change Happenz The strategy of ‘market penetration’ has been suggested to the company as they aim to offer the same product to the same customers with innovative modes. The strategic plan that has been recommended is a five-year integrative strategic plan that proposes ways in which Zurich Financial Services Group can expand its services in its emerging as well as current markets. Various marketing tools and techniques have been used for arriving at the result. Zurich is a financial service company basically insurance-based that is operating globally.

It has offices in 170 countries like America, Europe, Africa, Asia Pacific and the Middle East. In the global marketplace, the competition that the company faces is to keep their core products competitive along with maintenance of customer loyalty and faith in the products. The identification of this competitive strategy has the following implications: The foremost strength of the company is its presence in the global market along with vast capabilities and experiences. The employees are experienced and talented with the global network requirements.

The company has vast ability of managing changes in the international market. They share information with both the customers and the employees for making the customer handle their risk in a better way. Various channels are offered which help the customers to reach Zurich. Above all these strengths, the most important strengths are their financial vigour and firmness.