ACCOR strategy of Expansion - Assignment Example

Topic: ACCOR strategy of Expansion Chapter.VII Discussion 7.1 Background: The following chapter has been prepared by closely looking into the literature review that we had done earlier. The literature review of ours was an effort to investigate initially, the actual purpose and utility of a SWOT analysis along with the application as well its implication. The review also covered aspects where the authors of various published sources deemed that the identification of the micro as well as macro environmental factors is a very important step. Furthermore the Downturn in the hospitality industry of UK had also been looked upon in detail in addition to the reasons. The corporate strategies of various organizations. In addition to this, a few corporate strategies structured by well organizations around the world. The focus then shifted towards, the element of information technology and its significance along with the impact that it has over the corporation. The strategic impact of information technology, the actual strategy development, the importance of information technology all were topics mainly discussed within the literature review. 7.2 Discussions on SWOT analysis in the light of the Literature review: Our findings within the literature review helped us deduce the facts that the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a well recognized technique of thinking perilously with reference to a business. Business, its assets, with its situation. Carrying out an investigation of this kind is a fine way to evaluate a business along with its marketplaces; it can besides this support the prospective investors choose on the fact, whether their investment dollars are well invested or not. SWOT analysis is basically concerning the extrapolation of what the corporation does best , how can the corporation be sure that it progresses , whether you are availing the prospects surrounding the corporation or identifying if there are any threats , weaknesses or opportunities that they have around them . Once they are aware they can put together their corporate policy and its provisions. Thus it would not be wrong to deduce the fact that a SWOT analysis helps organizations identify technological advances, union of corporations, or else the fickleness of the suppliers that call for analogous variation within the industry. This literature review has further directed our focus on the basic rationales behind a behind SWOT analysis, and has also opened the discussions to avenues discussing how this Analysis can be successfully carried out. SWOT Analysis is deemed by experts as being one of the most efficient diagnostic tools to guess a circumstance. The state of affairs may perhaps be designed allied or abilities linked. The concept of a SWOT Analysis is frequently used together with corporate planning, plus along with it establishes one of the most significant features within a corporate strategy. There were a lot many utilities of the SWOT analysis that we discovered during our literature review compilation. Fundamentally, the subsequent most important techniques are utilized, together with the four elements of SWOT to develop corporate strategies. Soon after loads of data and information has been gathered in regards to the SWOT analysis, the organizations take a step further and utilize them in formulating their corporate strategy. The first one is the Strengths and Opportunities Strategy, wherein, one strength and one opportunity are grouped to work together The Strengths and Threats Strategy, wherein one of the strengths is paired with the threat. The Weaknesses and Opportunities Strategy, pairing one weakness and one opportunity together. The Weaknesses and Threats Strategy, here in them weaknesses is paired with a threat. 7.2 Strategy and information technology in light of the Literature review: Our investigation into the genre of information technology helped us learn that information technology helps corporations run their business a lot more effectively .The Leaders as well as the managers of corporations regularly keeps looking for strategies in order to plan their organizational surroundings. Unrestrained otherwise chaotic surroundings are challenging for corporations on a number of matters, not slightest of which is the intricacy that predicts what will take place inside or outside the organization during the more far-off future. Corporations around the world have constantly sought after techniques to keep their atmospheres under power; technology has frequently performed a major a role within this attempt (Brown 1992). Carter and Martin 2001 have pointed towards apprehensions as being founded on the management’s, needs for power, domination, safety, in addition to earnings. The element of Technology has the ability soothe and bring into a routine all the business practices, nevertheless more specifically within the present period, information technology can rationalize as well as intensify the compilation and assessment of information, its utility within the corporate strategy making region. The study helped us asses the planned impact of information technology on corporations. They propose the fact that IT authorizes these corporations to carry out all their business activities very efficiently. They recognize that the element of globalization along with the World Wide Web becoming a very vital part of all our lives has actually altered the way corporations’ used to function. 7.4 Corporate Strategies in light of the literature review: This fragment of our literature review helped us deduce the fact that corporations around the world are being compelled to take up new technologies and innovative strategies in dealing with their suppliers also their customers. Glasgow’s draft of tourism technology, the multi brand corporate strategy adopted by various corporations including Acer and many more. In addition to this, the economic slump within the hospitality industry has also forced corporations to implement strategies of Survival which imply the reduction of the debts ,the Repositioning strategies which implies restructuring and making things easier. The Go shopping strategies in addition to the growth strategies. 7.4 The hospitality industry in light of the literature review: Our findings, also directed our discussions towards the hospitality industry and the slump it is facing within the UK. The picture is not too pretty yet not too gloomy. There are several efforts being made both at the government level and the industry level to cover up this lag. A small survey of the hospitality industry in UK has given experts the idea of how bad the market has been. The studies that we explored helped us discover that the hotel occupancy rates had declined sharply along with which a plunge within profits generated on every rooms also the occupancy level in only a few cities within the UK typically inside Scotland, Wales and England. In the experts view, the decline in spending within the leisure and travel industry was also factors contributing to the slump within the entire hospitality industry. Read More