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The Success Story of Dell - Essay Example

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This discussion talks that the success story of Dell has become synonymous with innovation; innovation not about the creation of new products, but of customization of products, sales, support, and services, to generate "a whole new customer experience"…
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The Success Story of Dell
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Download file to see previous pages So, we had to prove that what we had was better. And that forced us to invent a lot of new ways of doing things that delivered a lot better value. And so we looked all across the supply chain and the demand chain for innovations that would drive success for our customers (Michael Dell quoted at Holzner, 2005, 29).
Dell, the world’s premier, and most profitable computer hardware technology company is engaged in manufacture and sale of a vast variety of IT related products including personal computers, servers, data storage devices, computer peripherals, laptops, notebooks, netbooks, network switches, displays, projectors, monitors, and televisions. The consumer class notebooks and desktops are sold under the brand names of Dimension, Studio, Inspiron, and XPS, while the commercial class desktops
The product portfolio of Dell also includes software, managed services, professional services, and training and certification services. Besides, Dell provides services such as systems integration and infrastructure consulting. Dell Financial Services, a wholly-owned subsidiary of Dell provides financial services to business and individual customers.
The company was founded by Michael Dell, with a start-up capital of $1000, while he was a student at the University of Texas, at Austin, in 1984. Its original name was PC’s Limited. Four years after its inception, the company went public in 1989, raising $30 million in its IPO, thus increasing its market capitalization to $85 million. By 1989, the US sales of Dell had touched $257.8 million. By 1990, the company had set up subsidiaries in Italy and France to cater to the markets of Europe, Middle East, and Africa. Dell has successfully implemented Just-in-time manufacturing to effectively curtail inventory overheads. In 1997, the company was placed in the fourth position after IBM, Hewlett-Packard, and Compaq, in the manufacture and sales of computers and related products. ...Download file to see next pagesRead More
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