Management Concepts in Hospitals - Assignment Example

The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it family-centered care. Multilingual physicians and nurses were catering the patients. This was enhanced by presentable looks of the hospital characterized by a large state of the art labor rooms and postpartum rooms with Jacuzzis and rooms for family members.

The market orientation of an organization is directly related to overall business performance, employee commitment, and esprit de corps. The above quality improvement measures turned out to be a good business strategy too. The marketing presence was further enhanced by creating a new maternity services 'brand' for the hospital-the graphic image of infant footprint. The hospital further stated its presence loudly through aggressive advertisement. 1. Focus on the customer -serving majorly in the native language, advertising in native languages, organizing cultural shows for the ethnic population and in general making the people feel at home for the stressful event of childbirth to take place. 3. 2.

Extensive research into the ethnic ways and this followed by aggressive promotional activities in culturally acquainted [to the ethnic populaces] ways. 3. More presentable looks and adoption of hospital services 'brand'-the infant footprint-all this made the community hospital more professional in outlook. Lager labor rooms and post-partum rooms with Jacuzzis were a similar step.  As the overall marketing orientation is related to staff motivation, the work standards were bound to improve with more number of satisfied customers.

The staff's esprit de corps is directly related to the success of the organizational behavior[Knights and Willmott, 67]. Thus better business would've been a catalyst for better work again. While the hospital's overall rapport with the general public improved with the improved reputation the staff and administration produced better results.