Subway fast food - Essay Example

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Subway is one of the most recognizable food chain brands all across the world. It is ranked as the second largest food chain across the globe after McDonalds. The company operates in more than 100 countries all across the world with more than 41,000 restaurants in its international market. …
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Download file to see previous pages The business opens up more than 500 outlets to its business every year. The company is the most prominent example of a successful franchising business that has grown hugely over the last 50 years of its operation all across the world. The mission of the company is maximizing the profitability of the business while delivering sustainable growth and improving shareholders value through the years of its operation. The vision of the company is to be the leading integrated group of food chains on the basis of consistently providing high quality food and delivering excellent customer service. The food chain business environment is evolving continuously as a most dynamic segment of the world business market. In this situation, Subway has also grown through its various innovative management processes and is driven majorly by the increasing demand of the consumers for healthy and fresh food as well as for premium exotic ingredients in the food preparations. The market for restaurants and food chains have gained considerable momentum through a balanced combination of far sighted marketing strategies and innovative product ranges successfully integrated with an aggressive and strong franchisee business system. Subway appeals to the consumers of all demographic areas mainly due to the healthy, fresh and green factors associated with its food range. Discussion Management is the process of using available people and material resources in businesses and organizations to achieve the desired results and objectives in the organization. The whole process of management starts with planning and is followed by organizing, staffing, leading and controlling in the organization with the aim of achieving a set of pre-defined goals for the organization. An effective management process embedded in the organizational structure is very critical for making the business successful. The process involves the proper deployment of different types of assets and resources available to the organization like people resources, technological resources, financial and natural resources. According to Henri Fayol, There are five main management functions at all levels of an organization which are planning, directing, staffing, controlling and organizing. (Fayol 251) Planning Planning is an important part of the management process in any business. The process of planning in an organization starts by the identification of appropriate goals and objectives by the managers and then formulating a course of action to achieve the set objectives. The planning aspect of a business is critical in determining the efficiency and effectiveness of the organization. The process of planning also plays a critical role in the formulation of strategies in an organization. Subway, as a company follows an extensive procedure of planning management. The business uses different activities as a part of their planning process which includes setting up objectives, designing and introducing new schemes, launching new product ranges and implementing an extensive process of market survey (Bloomberg BusinessWeek 2). The company conducts market survey on a regular basis to study the demand patterns of the consumers in the specific market and then designs and introduces new products and services to meet these demand variations. Organizing The process of organizing involves the managers designing effective work relationship structures between the different levels of the organization to facilitate an effective communication between them and thus increase the performance of the organization as a whole. The process of organizing is implemented to design the organization ...Download file to see next pagesRead More
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