Path Toward Success - Essay Example

Concomitantly, it has resulted into the fore numerous confrontations experienced by the hospitality segment in the framework of its operational areas, for instance HRM, cross cultural communications and marketing management. These challenges have prompted the organizations operating in the service industry to implement strategies that help them to offer services that can create an impact on the customers, leading into establishment of health organizational-customer relationships. These relationships if maintained well, can elicit customer loyalty as well as preference, resulting in a competitive edge for the organization (Terrero 2009).

With the contemporary issues that arise from the competitive environment of the hospitality industry, this essay will outline some of the modern themes that have penetrated the market as strategies to improve the customer relationship and establish competitiveness. Additionally, some challenges will be identified, with discussion of some steps that can ensure that these obstacles can be overcome. Contemporary Themes Even though superlative services provided is constantly at the hotelier forefront, both the hospitality education providers and the hotel industry are responding to transformations in the contemporary consumer and market trends (Laskarin, 2013).

This has led to development or embracing of different elements in order to tailor their services and products to what fundamentally matters to this novel customer generation. The following is a discussion of three contemporary themes that have been embraced by the hospitality industry in an attempt to maintain competitive positions. Social Media in the Hospitality Industry Withiam (2012) highlights that the easy internet accessibility and the augmenting recognition of social media amid tourists have opened extensive prospects to impact travel decisions.

Above 75% of tourists, search the social media to attain travel-related review and information prior to purchase and hotel bookings. On the other hand, 32% of the tourists do not book or purchase travel accommodations with no reading reviews first. Mihaiu (2013) outlines that realizing the escalating latency of social media, the hospitality industry is now influencing travelers on search platforms and competition inside the social room, a practice that has turned out to be more powerful. This is with the establishment of novel platforms for instance Google Plus.

Moss (2011) agrees that with regard to a survey performed by Hubspot, the current most widespread platforms marketers apply YouTube, blogs, LinkedIn, Twitter, and Facebook. Of these platforms, the most extensively applied by hospitality marketers are YouTube, Twitter and Facebook to increase bookings and promote search. Hotels that score greatest in social media commitment comprehend the wants of the novel generation, which involve instant satisfaction thus; they are continually reacting to responses in a distinctive and non-corporate method (Mihaiu, 2013).

When this is merged with recompensing the guests with invariable deals and incentives, it acquires more followers and supporters on the organization’s social media platforms. Personalization in the Hospitality Industry Currently, personalization is compelling hospitality organizations into a shift of mindset from producer-led fragmentation to consumer-driven preference (Hotels 2020, 2012). Much has been developed